GB Triathlete Sophie Coldwell Partners Up With ASICS Europe

ASCIS is an acronym from the Latin phrase Anima Sana In Corpore Sano or ‘a Sound Mind in a Sound Body’.   Since 1949, the ASICS purpose has been to help people achieve a Sound Mind in a Sound Body through sport.   Their founder, Kihachiro Onitsuka, saw that sport had the power to lift spirits, project positivity and propel people and whole communities forward.

Kent-born, Loughborough-based Coldwell started her year off with a bang coming 2nd, her highest WTCS position ever, in the first WTCS race of the year in Abu Dhabi.  Her next WTCS race is in May in Yokohama, Japan before a packed summer schedule.

Coldwell said of her partnership with ASCIS, “I’m so excited to have joined the ASICS Running family.  It’s a dream come true to have partnered with such an incredible brand.  Thank you for the belief, the opportunity & the support.  Here’s to the future!”

The Athlete Media Group, the purpose-powered sports agency, have represented Coldwell since 2021 supporting the athlete her brand partnerships with leading brands such as Specialized Bikes, ORCA Wetsuits, & Avanti Communications amongst others.