Lockdown Love

INSPIRATIONAL ATHLETE STORIES

Problem

At Avanti Communications, a British based satellite company, the team uses technology to change lives – empowering people, communities and businesses. Avanti believes that when we’re all connected, great things can happen. However, the global pandemic sent workforces and their families into lockdown across the world. Everyone’s lives changed and the resulting loss of connection was tough to navigate. With 56% of employees suffering from added stress or anxiety in lockdown, Avanti needed to look after and connect with its people first…

Idea

AMG worked with Avanti to devise a unique broadcasting partnership that would entertain Avanti’s employees and families while working from home. A weekly mini-series – ‘At Home With..’ would be hosted by Avanti’s CEO, Kyle Whitehill. Using video conferencing technology, the star athletes would share their own inspiring stories with Kyle and the team and offer insight into how they were maintaining their sporting discipline while locked down at home. 

Action

All participants were chosen based on their career path and the challenges they have endured and overcome to be successful. The inspirational athletes included: 

– Isaac Chamberlain – professional boxer
Drew Povey – leadership coach & education champion
Vicky Wright – Scottish curling champion and NHS nurse
Sally Orange – former soldier and ultra-marathon runner

“With sports people some of the most challenged in operating business as usual, who better to inspire and engage with our teams on creative thinking and problem-solving at this time.”
Avanti Group HR Director, Debbie Mavis

Results

– 250 homes, 9 countries, 16 athletes
93% staff approval

“The morale and wellbeing of our employees is critical. Launching a mini-series with inspirational individuals was a unique and refreshing way to connect with each other and boost engagement, all while being at home. Partnering with AMG to bring our people stories from inspirational talent was an ideal way to do this.”
Avanti CEO, Kyle Whitehill