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Athlete Media Group
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Fighting For A More Equal Society
66% of the UK populations think there is “a lot or a fair amount” of racism in society.
Professional boxer, Isaac Chamberlain, wanted to make a deliberate & very public stand for equality by designing shorts where the medium (Channel 5 TV) delivered a powerful message.
Collaborating with brand partner Avanti Communications a clear message to #EndRacism appeared on his boxing shorts during his 2 televised fights in 2020.
The campaign reached 1.9m Channel 5 boxing fans in each of Isaac’s two 2020 fights and hundreds of thousands of social media followers engaged in his & the fight partners’ content .