Performance Partner

social sponsorship


Pipt is an exclusive new social subscription platform providing quality entertainment and curated shopping by showcasing outstanding talent and content, while removing the negatives of social media. Using high tech AI and intuitive UX, Pipt revolutionises the way people behave online. How could AMG help sport and athletes become a core pillar of this brilliant social platform for good?


Pipt launched in February 2021 and Team GB and world number 15 triathlete, Sophie Coldwell, is competing in the 2021 Super League Triathlon (SLT) Championship Series and World Triathlon Series, amongst other major events in 2021. The perfect timing for an innovative content platform to form a long-term partnership with a colourful, charismatic, world-class athlete who wears her heart on her sleeve.  


The innovative technology brand now supports Sophie’s sporting ambitions as her official brand partner. This partnership allows Sophie to focus on her training and equipment priorities while Pipt works with her to harness exclusive content opportunities for the platform.

“I’m extremely grateful to have the backing and support of Pipt going into my 2021 season. It’s obviously an incredibly uncertain time for everyone and I haven’t raced for 18 months so to have this opportunity from Pipt is amazing and I can’t wait for what’s to come!”
Sophie Coldwell  



“I am delighted and enormously proud to be supporting Sophie’s sporting journey. Sophie is a world class triathlete in her own right across three demanding disciplines and I’m excited to bring such talent and the content opportunities Sophie brings to the table in a way only Pipt can.”
CEO & Founder of Pipt, Ricky DeLandro