Take your Best Shot
ENGAGING PEOPLE WITH PLAYFUL CONTENT
Problem
The Turmeric Co has spent a decade creating a unique range of turmeric shots. Each shot provides a combination of nature’s most powerful fresh ingredients to boost health and performance. With real people and real experiences at its heart, how could AMG help raise the profile of the business and its brilliant shots?
Idea
AMG has a master shot maker on its books – Paisley powerhouse Martin Perry. Martin is a professional Scottish para table tennis player and his full-time training consists of practising for up to five hours a day, leading him to be a master not just of table tennis shots but the trick shot…
Action
Martin and AMG worked with The Tumeric Co. to produce inspiring content aligned with The Turmeric Co. brand called: Take your best shot.
Results
– 24 attempts
– 1 successful trick shot
– 300k online views (& counting…)