AGENCY ON A MISSION
ON A MISSION TO level the playing field
Celebrating athletes as positive role models in society not just sports people
Supporting underdog, unheralded, unheard, undiscovered, rising star athletes
Matching purpose-fuelled athletes with purpose-led brands not just any brand
Championing women’s, emerging, extreme, disability and adventure sports
Standing up for athletes in all sports not just the elite
Leading the diversity, inclusion, equality agenda not avoiding it
Showing the total value of athletes’ personal brands not just their social media
Telling authentic athlete stories in their own words not with publishing bias
Finding commercial deals that suit them best not the ones that suit us best
Collaborating with the right partners not just any partner
Helping athletes make more money not shutting them out
Lobbying government for changes in funding not resting on our laurels
Promising a lifetime duty of care for athletes not just during playing career
Leading by example not making empty promises
Fighting for a level playing field in sport
