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AGENCY ON A MISSION
We believe every company and every employee has a role to play.
Our role is to deliver
POSITIVE
change in sport and society.
P
rove
the value of athlete platforms
O
ffer
athletes help to maximise their personal brand
S
upport
athletes at all career stages
I
nspire
and lead the diversity and inclusion agenda
T
ransform
the lives of elite athletes
I
mprove
pay levels for all athletes
V
igorously
champion women’s, emerging and disability sports
E
mbrace
the UN’s Sustainable Development Goals