AGENCY ON A MISSION

ON A MISSION TO level the playing field

  • Celebrating athletes as positive role models in society not just sports people

     

    Supporting underdog, unheralded, unheard, undiscovered, rising star athletes

     

    Matching purpose-fuelled athletes with purpose-led brands not just any brand

      

    Championing women’s, emerging, extreme, disability and adventure sports

     

    Standing up for athletes in all sports not just the elite 

     

    Leading the diversity, inclusion, equality agenda not avoiding it 

     

    Showing the total value of athletes’ personal brands not just their social media 

     

    Telling authentic athlete stories in their own words not with publishing bias

     

    Finding commercial deals that suit them best not the ones that suit us best

     

    Collaborating with the right partners not just any partner

     

    Helping athletes make more money not shutting them out 

     

    Lobbying government for changes in funding not resting on our laurels

     

    Promising a lifetime duty of care for athletes not just during playing career

     

    Leading by example not making empty promises

     

    Fighting for a level playing field in sport