Professional boxer Isaac Chamberlain made a deliberate and visible stand for equality in front of 1.9m TV viewers.
EQUALITY | BRAND PARTNERSHIP | ATHLETE AMBASSADOR | TELEVISION I SDG 10
PLEDGE AGAINST PLASTIC
Big Plastic Pledge founder, Hannah Mills MBE, collaborated with self-care brand, YuYu Bottle to raise funds in the fight against plastic pollution on World Oceans Day.
SUSTAINABILITY | BRAND COLLABORATION | ATHLETE AMBASSADOR | PRODUCT ENDORSEMENT |
SDG: 7, 12, 13, 14
British Para Table Tennis player, Martin Perry, created entertaining ‘trick shot’ content to increase engagement with his online fans and a brand partner.
HEATH & WELLBEING | INCLUSION | ABILITY | CONTENT CREATION | BRAND ENGAGEMENT | SDG 3, 10
New popular culture and social commerce platform Pipt has become the official brand partner for leading British triathlete Sophie Coldwell. Sophie now has a partner to enhance her sporting performance while sharing exclusive and inspirational content with the Pipt audiences.
SPONSORSHIP | BRAND COLLABORATION | BRAND PATNER |ATHLETE AMBASSADOR | SDG 3, 10
THE BIG PLASTIC PLEDGE
Big Plastic Pledge founder, sailor and Olympic Gold Medallist, Hannah Mills MBE, collaborated with media owner Ocean Outdoor on World Oceans Day to raise awareness about the problem of single-use plastic in sport and the wider community.
SUSTAINABILITY | OUTDOOR ADVERTISING | ATHLETE AMBASSADOR | CAMPAIGN | SDG: 7, 12, 13, 14
Brand BUILDING Through PARTNERSHIP
Walking With The Wounded’s ‘Walk of Oman’ 2021 presented the ideal platform for Avanti Communications to enhance its military credentials.
A weekly “inspiration boost” of athlete interviews was the perfect antidote from the stresses of lockdown.
MENTAL HEALTH | WELLBEING | EMPLOYEE ENGAGEMENT | SPEAKING | HR | athlete ambassADORS | SDG 3, 5, 10
REDUCE PLASTIC WASTE
Big Plastic Pledge (BPP) founder and Team GB athlete and flagbearer, Hannah Mills MBE, joined forces with GoDaddy, the official domain name, website builder and web hosting partner of Team GB. Together they used the platform of the Tokyo 2020 Olympic Games to begin educating micro-businesses on reducing their plastic waste.
SUSTAINABILITY | BRAND COLLABORATION | ATHLETE AMBASSADOR | TEAMGB / OLYMPICS |
SDG: 11, 12, 13, 14, 15
standing up for the planet
Saskia Sills – elite athlete, British Sailing Team iQFoil Olympic class windsurfer and sustainability advocate – uses her athlete platform as a force for good. Her planet positive approach perfectly aligned with the values of Childs Farm and Farmologie, leading her to join their team as Sustainability Ambassador for 2021.
SUSTAINABILITY | BRAND COLLABORATION | ATHLETE AMBASSADOR | SDG 3, 7, 10, 14
Avanti Communications Group has formed a long-term partnership with double British 400m champion, Laviai Nielsen. The agreement will see Avanti support Team GB athlete Laviai during her Olympics journey and beyond. Laviai will also work on a variety of Avanti’s projects that align with her goals and aspirations.
VALUES | BRAND PARTNERSHIP | ATHLETE AMBASSADOR | TELEVISION | SDG 3, 5, 10
SPONSOR FOR GROWTH
Global alkaline water specialist, Kangen Team UK, has signed a 12-month sponsorship deal with Scottish Para Table Tennis sensation Martin Perry. Martin is now a Kangen Team UK ambassador, helping the brand grow inside and out.
SPONSORSHIP | BRAND COLLABORATION | ATHLETE AMBASSADOR | SDG 3, 10
BOOSTING BRAND IMAGE WITH ATHLETES
AMG teamed athletes with their preferred charities in a national OOH campaign to help “keep the lights on” during covid.
HARNESSING THE POWER OF ATHLETE STORIES
We partnered with global health & wellbeing platform Tictrac to empower their customers employees by telling the motivational stories of selected athlete.
CONTENT | STORYTELLING | ENGAGEMENT | PODCASTS | VIDEO
PARTNERSHIP FOR GOOD
Partnering up fast growing long range fuel brand, Resilient Nutrition, with military veterans charity, Walking With The Wounded, made a big financial difference at Christmas.
PARTNERSHIP | CHARITY | PRODUCT