THE SPORTS AGENCY POWERED BY PURPOSE

We are AMG.

We are on a mission to make more meaningful connections between athletes, sports and brands.

Using the power of sport to help athletes thrive and brands grow - inside and out

Powering the UN Global Goals one bold idea at a time.

Expertise

360: Personal Brand Consultancy

We understand, manage and build the personal brands of elite British athletes using our unique Sprint^TM framework

HALO: Sports Storytelling

We collaborate with athletes, partners and brands to bring their extraordinary sporting stories to life using multi-media channels.

CONNECT: Brand Partnerships

We are trusted advisers to leading brands & agencies connecting them with the right athletes, teams, events and sports in different ways.