Castore Sportswear Agree Partnership With The Athlete Media Group
Premium performance sportswear brand, Castore, has agreed to become the official content partner of sports start-up The Athlete Media Group (TAMG).
Castore will become the official brand partner of the regular athlete stories published on the AMG platform for the foreseeable future. In the last 12 months TAMG has published 100+ interviews with elite athletes across many sports reaching hundreds of thousands of online readers, listeners and viewers across our website and social channels.
AMG use bold, brave ideas to create meaningful, data-driven connections between athletes, sports and brands. Our aim is to level the playing field in UK sport by helping underdog athletes’ with their profiles, coverage and commercial opportunities.
One of the rising star athletes TAMG works with, Harry Hughes, the UK’s number 1 javelin thrower aiming for the 2020 Olympics, recently became a Castore brand ambassador.
Andy Cole, Head of Brand Ambassadors at Castore, said, “AMG’s extensive storytelling capability allows Castore to be associated with the inspirational stories of professional athletes & experts who are all striving to be better in their chosen sport. At Castore we believe that #BetterNeverStops in sport so this partnership is a great way to support the many athletes nationwide working hard to realise their dreams.”
Mark Middlemas, CEO & Founder of AMG, “It is an honour to be working with a world leader in high performance sportswear like Castore. The athletes we work with all strive to do better on and off the playing field and this partnership will help take their inspirational stories to new audiences.”
#sport #athlete #kayak #waterfalls #fear #nofear #freefall #purpose #passion #betterneverstops @castore_sportswear
Readers can use discount code CASTOREAMB20-ST1C for 20% off all Castore products at www.castore.com
For more information on this exclusive partnership please contact mark@athletemedia.co.uk or call 07952 304340.