PIPT PARTNER TEAM GB TRIATHLETE SOPHIE COLDWELL FOR 2021
This partnership will see the Social commerce platform, Pipt, become an official brand partner for leading British triathlete, Sophie Coldwell.
The innovative technology brand will support the Team GB triathlete’s 2021 sporting ambitions. The brand partnership will allow Coldwell to focus on her training & equipment priorities whilst Pipt will work with her in harnessing content exclusive opportunities for their platform.
Team GB and world number 15 triathlete Coldwell is competing in the 2021 Super League Triathlon (SLT) Championship Series and World Triathlon Series amongst other events in 2021. SLT’s innovative ‘Arena Games’ format in London this weekend will be Coldwell’s first competitive race for over 12 months against some of the very best female triathletes in the world and will be live on the BBC Red Button in the UK.
Pipt has embraced the latest technologies to develop a highly curated, popular culture focused content platform that features major talent from the worlds of music, sport, entertainment, health and wellbeing.
Sport and athletes are a core pillar of their platform and CEO & Founder of Pipt, Ricky DeLandro, said of the partnership, “I am delighted & enormously proud to be supporting Sophie’s sporting journey. Sophie is a world class triathlete in her own right across 3 demanding disciplines and I’m excited to bring such talent and the content opportunities Sophie brings to the table in a way only Pipt can.”
Triathlete Coldwell said, “I’m extremely grateful to have the backing and support of Pipt going into my 2021 season. It’s obviously an incredibly uncertain time for everyone and I haven’t raced for 18 months so to have this opportunity from Pipt is amazing and I can’t wait for what’s to come!”
Mark Middlemas, CEO & Founder of AMG, Coldwell’s agency representatives commented, “Pipt & Sophie Coldwell are a perfect match. An innovative content platform meets a colourful, charismatic world class athlete who wears her heart on her sleeve. We’re excited to be working with Ricky & his team to support Sophie’s sporting ambitions.”
About Pipt
Pipt is an exclusive newly launched (February 2021) social subscription platform available on both iOS and Android in partnership with IBM. Pipt offers a highly curated popular culture platform, providing quality entertainment and curated shopping by showcasing outstanding talent and content whilst removing the negatives of social media. Using high tech AI and intuitive UX to revolutionise the way people consume digitally and shop.Artificial intelligence with an attentive concierge team Pipt helps creators leverage their brand whilst staying authentic and true to themselves. Pipt’s cutting edge tech adds unrivalled 4K quality live broadcasts, rapid audience polling and super engaging “voice notes” to the standard content toolkit.Why black & white? We provide the frame, the creators add the colour.
About AMG
The Athlete Media Group is the sports agency powered by purpose. They are on a mission to use the power of sport & the influential platforms of purpose-driven, super-hero athletes to help brands grow – inside and out.