Ocean Activist David Haze & New Fashion Brand Unite To Make Waves
David Haze – named Ocean Activist of the Year by Surfers Against Sewage at its Plastic Free awards this month (16 June) – has joined forces with Devon-based SeaSurf.
And the 38-year-old, from Dorset, who is an eight-time World Record Stand Up Paddle Boarder, has pledged to help the fledgling business in its war against waste.
The brand was founded by Marc Astley and his partner Laura Bond who, following a chat about recycling with their children, discovered less than one per cent of the world’s clothes are recycled.
“It’s estimated that the average garment is worn only 10 times before disposal,” said Marc, a former journalist, “with around 350,000 tonnes of clothes, with an estimated value of £140m, going to landfill every year in the UK – so we launched SeaSurf to try and do something about that.”
The brand’s launch range features hoodies, shorts and t-shirts for men, women and children and every item is made from 100 percent organic cotton in factories powered by renewable energy.
Logos are all printed in the UK using eco-friendly water-based ink and once items have been outgrown or are no longer wanted they can be returned and recycled into new ones in exchange for an online store credit.
David, who holds the record for the fastest crossings of the longest lakes in Great Britain, achieved a world first in 2022 when he circumnavigated the 70-mile Isle of Wight coastline with 100% carbon neutrality.
Every single item he carried, used or wore during his Great Green Paddle Project was either fully recycled, recyclable, eco or environmentally friendly – which Marc believes makes him an ideal ambassador for SeaSurf.
“He’s a genuine person whose ideals completely align with ours and whose lifestyle reflects that of our customers,” he said.
“Our clothes are aimed at people who spend a lot of their leisure time at the beach, who need them to be good quality, durable and comfortable – and, like us, are concerned about the difference they and their families can make to the planet.”
David’s award win comes just weeks after he took the helm of The Big Plastic Pledge, which unites Olympic and professional athletes around the globe to drive the changes needed to remove plastic from oceans and waterways.
He said: It’s a great honour to be SeaSurf’s first ambassador. I share the same vision as Marc and I’m looking forward to being part of it all and growing with them on their journey.”
For more information visit www.seasurf.co.uk
For further information/interviews please contact Bernice Saltzer at Sorted PR on 07977 860183 or email bernice@sortedpr.com