Fashion Brand Noble Dude Aims High With BMX Rider Declan Brooks OLY
Brooks will promote Noble Dude in person wearing clothing & accessories during his training & various competitive events around the world. He will also promote bespoke content across his social channels & personal website following a film shoot at his local BMX park. Brooks will work on an original Declan Brooks-designed & inspired clothing range, with a unique contract option to take a share in the Noble Dude business as the brand grows and expands.
Noble Dude is a unisex British fashion brand founded in 2021, offering unisex casual and street apparel made only from organic, recycled and ethically-sourced fabrics. Committed to producing apparel that helps wearers look and feel great wherever they are, the brand’s new partnership with Declan Brooks marks an exciting new chapter as Noble Dude enters the BMX world and culture.
Brooks was the 2021 Olympic BMX Freestyle bronze medallist, winning Team GB their first ever medal in the sport. He is originally from Portsmouth where he honed his BMX skills and now lives in Peterborough, where he trains between competition.
Declan Brooks OLY said of his new brand partnership:
“It’s a real pleasure to join Noble Dude. I enjoy helping brands grow and evolve, and with Noble Dude I hope we can take the brand to every corner of the globe. Noble Dude is in complete alignment with myself, seeking adventure and excitement.
All of its clothing is made from organic and recycled materials, and in this era where fast fashion and throwaway are still unfortunately the norm, I’m very happy to join a brand that values sustainability.
There’ll be a DB line coming in 2024 and I can’t wait to put my stamp on it. Here’s to a new chapter for me and Noble Dude as partners.”
Sam Walker, Noble Dude Founder:
“It’s an absolute pleasure to welcome an athlete of Declan’s calibre to the Noble Dude brand. He represents our focus as a fashion label to create clothing that’s purposeful, desirable and above all incredibly comfortable.
In his riding career he needs apparel that lets him perform to his best every time, and it’s very gratifying that he’s been so keen to be a part of our story. We can’t wait to see what the next year holds for Declan, not least the 2024 Olympic Games in Paris.
Signing an Olympic medal-winning sportsperson is something I wouldn’t have dreamt of when Noble Dude began just a few years ago, but here we are about to embark on a thrilling new deal that will help us reach new audiences and support an immense British sporting talent.
The deal, negotiated by Noble Dude, their investors Graft Ventures & Brooks’s management agency, The Athlete Media Group, will run for 12 months from October 2023 with the option to renew.
