AMG & NOVAI Create World-First AI Digital Twin Ad
It is now running on TNT Sport (Konnected+) for three months alongside her own Instagram channel.
The ad was produced for Biltong High Protein and marks the first commercial output of the AMG-NOVAI partnership. NOVAI worked directly with AMG and Savannah to develop her digital twin using images, video, voiceover and specialist AI techniques — creating a cinematic-quality production in weeks, at a fraction of traditional costs.
NOVAI is an AI and CGI creative & technology studio producing broadcast-quality video ads for brands at speed and scale. AMG is a sports marketing agency representing elite talent including World Cup winners, Olympic and Paralympic champions, and World Record holders across multiple sports, established in 2019.
Darren Khan, Global CEO & Co-Founder of NOVAI: “Our approach puts the talent & athlete in control — properly compensated through agreed commercial terms, with full say over their digital twin, the content it creates, and the brands they associate with. Fairness and transparency aren’t add-ons; they’re the foundation of how this works.”
2023 undisputed super-middleweight world champion Savannah Marshall commented, “As an elite sports woman I’m always keen to explore new opportunities and this sort of world first innovation is really exciting. I’m delighted to see where it goes and to be involved at the start of this Twinning process helps me on my sporting journey.”
James Roles, MD of AMG: “Too many commercial opportunities are lost because talent simply can’t be in two places at once. NOVAI changes that. We can now offer athletes a way to grow their brand, their exposure and their revenue — without the schedule conflict.”
To find out how NOVAI and AMG can work with your brand or talent roster, visit novai.ai
LET’S TALK: If you are a brand, agency or the media and want to learn more about the AMG x NOVAI partnership and Savannah Marshall’s Twin project please email mark@athletemedia.co.uk or call +44 7952 304340.