Mark Middlemas is the CEO and Founder. He is responsible for building, supporting and promoting all of the talent & business partners.
Mark has run AMG for 7 years.
He is a former Director of IPG’s Universal McCann & Mediabrands where he managed the advertising and sponsorship programs for some of the world’s biggest brands including Coca-Cola GB, Mastercard, Bacardi-Martini, XBox & Royal Mail Group. He was also New Business Director, helping to bring in £350m of new revenue and a 75% pitch success rate.
He was a European Board director of RadiumOne, an online tech business for 3 years.
A keen ultra runner, Mark is a two-time Marathon des Sables finisher (2016/2017) and completed the ForRangers Ultra in Kenya in 2018 and 2024.
BUSINESS ADVISORY BOARD
James Roles, Managing Director
James is a former Commercial Director at Arena Events Group and Managing Director at STACK-CUP (reusable cup systems in stadiums and events). He has a wealth of sales and marketing experience working on global brands including Procter & Gamble, VW Group, Sky and MacDonalds.
He has worked at well-known media brands spending a decade at News UK working on The Times and Sunday Times.
He is a keen sportsman, his passion being rugby, cricket and golf. He has completed the London Marathon twice and has ambitions to do it one more time.
Nick Lockett, Non-Executive Chairman
Nick began his career at Saatchi & Saatchi before co-founding Booth Lockett Makin, a pioneering media agency, that became a huge success and trained many who became business leaders. BLM was acquired by Havas in 2007.
Whist at BLM he founded the world’s first truly independent international media company, Columbus (now Local Planet), operating in over 80+ countries.
In the South of France, Nick co-founded Hawk Yachts, introducing the groundbreaking concept of Expedition Yachts. Today, as Executive Chairman of Athlete Media Group, he’s driving purpose-led growth at the intersection of sport, business, and sustainability.
Nick brings strategic clarity and a global perspective to the AMG boardroom.
ATHLETE ADVISORY BOARD
New business advisers – announcement coming soon.