Mark Middlemas is the CEO and Founder.  He is responsible for building, supporting and promoting all of the talent & business partners. 

Mark is a former Director of IPG’s Universal McCann where he managed the advertising and sponsorship programs for some of the world’s biggest brands including Coca-Cola GB, Mastercard, Bacardi-Martini, XBox & Royal Mail Group. He is a keen ultra runner, two-time Marathon des Sables finisher and completed the ForRangers Ultra in Kenya in 2018 and 2024.

BUSINESS ADVISORY BOARD

James Roles, Managing Director

James is a former Commercial Director at Arena Events Group and Managing Director at STACK-CUP (reusable cup systems in stadiums and events). He has a wealth of sales and marketing experience working on global brands including Procter & Gamble, VW Group, Sky and MacDonalds.

He has worked at well-known media brands spending a decade at News UK working on The Times and Sunday Times.

He is a keen sportsman, his passion being rugby, cricket and golf. He has completed the London Marathon twice and has ambitions to do it one more time.

ATHLETE ADVISORY BOARD

New elite athlete advisers – announcement coming soon.