The Athlete Media Group Partners With Purpose Republic®
The Athlete Media Group (AMG) & Purpose Republic, ‘The Strategic Purpose Company’ have agreed a strategic partnership with the aim of scaling the power of Purpose, Sport and Peak-Performance to the benefit of the clients, communities, stakeholders they serve.
Purpose is a catalyst for creating passion, peak-performance and growth in individuals, leaders, employees, teams and business. Purpose Republic and AMG will work together to leverage synergies across their respective businesses to create new value for clients, athletes, brands and all stakeholders.
Purpose Republic LLP was founded in 2016 by Jamie Edwards, former Mediacom Canada CEO with the goal of helping leaders and businesses use Purpose as a transformative catalyst to deliver increased leadership and organisational peak-performance.
‘Partnering with The Athlete Media Group is an obvious choice. AMG’s passion for leveraging the power of Purpose in Sport to unlock peak-performance and make a positive difference for communities, society, athletes and brands, fits perfectly with what we do and the services we provide.
Having known Mark for many years, it was clear that working together our businesses can create even more value for our clients and the communities we serve’.
Athlete Media Group was set up by former IPG European Board Director, Mark Middlemas, to help connect purpose-driven professional athletes, sports and brands to create authentic, high performance business and marketing solutions.
‘Athletes, leaders, business and sports organisations are now understand that putting purpose at the very heart of what they do can deliver significant benefits. Purpose Republic are pioneers in ‘unlocking and activating purpose’ and our partnership will allow AMG to scale our positive impact across the entire supply chain from strategy, branding, marketing, talent management, procurement and events through to customer, fan and employee engagement initiatives’.
About Purpose Republic LLP
Our purpose is ‘Creating a world worth working in’. We do this by ‘Making Purpose Easy’® for leaders and organisations using our proprietary ‘Purpose Maker’® approach. We measure how employees experience purpose, co-create purpose statements, coach and consult to help leaders and businesses ‘unlock and activate Purpose’ strategically to deliver transformative results. For more information please contact Jamie@PurposeRepublic.com / www.PurposeRepublic.com
About Athlete Media Group
Our purpose is ‘Levelling the uneven playing field in UK JamiePR2sport’ so more professional athletes in more sports win more commercially from more businesses. We do this by innovatively connecting our purpose-fuelled athlete community with purpose-driven brands. Champion women’s, emerging, extreme, disability and adventure sports and athletes allows us to support 238 professional athletes across 42 sports. For more information please contact mark@athletemedia.co.uk / www.athletemedia.co.uk