AMG PARTNERS WITH SUSTAINABLE MARKETING CONSULTANCY, GREEN EYRE
The partnership will see Green Eyre act as AMG’s official sustainability advisers and in the first instance Green Eyre will run a series of education workshops for AMG athletes and partners whilst also supporting AMG clients and the agency’s new business pitches. Green Eyre and AMG will also work on new and innovative ways to help promote the sustainability agenda in sport and with athletes.
Green Eyre’s aim is to help companies market a more sustainable future. CEO 7 Founder, Alexis Eyre,passed the Cambridge Institute for Sustainability Leadership (an arm of University of Cambridge) certificate in Business Sustainability Management followed by the Ellen MacArthur Foundation‘s Linear to Circular Economy course and is aligning her expertise to find a way to help companies future proof themselves though a sustainability lens.
The Athlete Media Group are the sports agency powered by purpose. They are on a mission to make more meaningful, performance-driving connections between super hero athletes, sports & brands.
Alexis Eyre, CEO & Founder of Green Eyre, said of the deal,
“I’m delighted to be working with Mark & his team of purpose-driven athletes to share my sustainability mission with the sporting world. Athletes are on the front line of sustainability in sport so the more I can help educate and inspire them the better the future for them, their sport and the planet.”
Mark Middlemas, CEO & Founder of AMG, commented,
“Sustainability is a critical issue for all of us. Today’s athletes have a unique platform to educate and inspire the wider world and helping them better understand their sustainability footprints and impact can only be a good thing. Combining athlete performance with planet performance opens up some very exciting ideas and opportunities for elite athletes which we are excited to be partnering with Alexis on.”