ATHLETES SUPPORT THOSE PROTECTING AFRICA’S ENDANGERED SPECIES…
And now the organisation has won the support of The Athlete Media Group, which represents 16 elite athletes from across a range of sporting disciplines, announced ahead of this week’s (31 July) World Rangers Day.
AMG has agreed that every time of its elite athletes performs and wins in their particular sports – which coversrugby, sailing, triathlon, boxing, beach volleyball and table tennis the agency will donate funds to the For Rangers charity.
The agreement was inspired by Eliud Kipchoge, the world’s fastest ever marathon runner, competing at the 2021 Tokyo Olympics, and a For Rangers ambassador.
Mark Middlemas, CEO and Founder of AMG said he was inspired to support the charity after hearing Kipchoge “speak so passionately” about the vitally brave work the rangers carried out.
.”I thought why couldn’t we pair our athletes with the protected areas the rangers work in and use their performances around the globe to raise additional funds in a fun, creative way?” he said.
“ Without the keynote wildlife species the rangers protect the valuable eco-systems would disappear and so I wanted to help do something about it. This is all about performance-powered wildlife protection. We plan to invite brand partners to match our athletes contributions as part of future deals and aim to take the idea to a much bigger level across sport.”
Sam Taylor, co-founder of For Rangers, said he was delighted about the partnership.
“The rangers risk their lives on a daily basis to protect the animals and the areas that they live in,” he said.
“It is so important that we draw attention to the work they do and find ways to support them and this brilliant partnership with The Athlete Media Group will help us do this. We are very grateful for their support.”
In conjunction with Save the Rhino, For Rangers are a dedicated group of individuals who are raising money for the welfare of rangers who risk their lives daily to protect Africa’s endangered species. Over a thousand rangers have been killed in the line of duty since 2003. For Rangers raises awareness and funds for the welfare of the rangers on the front line of the battle to save Africa’s wildlife.