Healthy Hydration Brand Bluewater Announces Kite Foiler Ellie Aldridge as Official Global Brand Ambassador
As Bluewater continues its rapid growth as a significant global hydration force, Aldridge is now teaming up with the brand that fully aligns with her own commitment to end the use of throwaway plastic bottles. The partnership is geared to last at least two years and will hopefully see the British Sailing Team sportswoman successfully represent Team GB at the 2024 Olympic Games in France.
Under the partnership Ellie will appear at relevant Bluewater events, support Bluewater in its anti-single use plastic bottle messaging via social media and publicity, and showcase Bluewater branding on her training and competition and racing equipment where possible.
Ellie’s status as a one of kite foiling’s most successful international competitors and a pioneer for the sport has been confirmed by a raft of wins in the KiteFoil World Series and other events where she regularly places in the top three.
“Kite foiling is grippingly fast and furious and not for the faint-hearted, but it is also all about enjoying a sport that embraces getting closely involved with the two natural resources of water and wind which makes it deeply connected to the environment and its life giving elements,” said Ellie, with a broad smile. She added that nothing angers her more than seeing the plastic litter that frequently pollutes ocean waters in so many parts of the world where she competes.
Bluewater founder and CEO, Bengt Rittri, said: “As a company that has put ending the need for single-use plastic bottles at the very heart of our business, the new relationship with Ellie Aldridge is a landmark moment for us. At a time as we evolve as a company hydrating people in their homes, workplaces and at public events, festivals and venues, Ellie represents a new, younger generation of sporting athletes who captivate fans with their brilliance, commitment, and love for a healthier planet.”
Bengt added: “With the honours she has already achieved, we believe Ellie is on a path to greatness in a thrilling new sport built on speed, commitment to excellence, and an authentic thirst shared with us at Bluewater to leave the planet a cleaner place for future generations. We cannot wait to build the partnership with Ellie to help in stopping the insanity of a million single-use bottles being produced every minute with most ending up in landfills or the oceans.”