• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Athlete Media Group

Athlete Media Group

find your inspiration

  • Our Story
  • Manifesto
  • Athletes
  • Journal
  • Work
  • Contact
  • Join Us
Ocean Outdoor partner Big Plastic Pledge on World Oceans Day
Min Read

Ocean Outdoor partner Big Plastic Pledge on World Oceans Day

Mark Middlemas
7 June, 2021
    Share
  • Share on Twitter
  • Share on Facebook
  • Share on LinkedIn
  • Print
  • Print
AMG has helped Ocean Outdoor team up with 2016 Olympic gold medal winning sailor and environmentalist, Hannah Mills MBE, for World Oceans Day. The nationwide digital OOH campaign is designed to raise awareness about the problem of single-use plastic in sport and the wider community. Read more about the exclusive partnership here...

Ocean Outdoor has joined with 2016 Olympic gold medal winning sailor and environmentalist, Hannah Mills MBE, for World Oceans Day to raise awareness about the problem of single-use plastic in sport and the wider community.

On Tuesday, June 8, an inspirational outdoor campaign featuring Hannah herself will appear on 38 large format screens in eight cities including the Birmingham Media Eyes, the Manchester Printworks and across both Westfield shopping centres in London.

The campaign, which is supported by the International Olympic Committee (IOC),  invites everyone to join Olympians in helping to eradicate the use of single-use plastic in sport and our lives by taking the Big Plastic Pledge.

Hannah, who is an IOC sustainability ambassador, launched the movement after witnessing the extent of plastic pollution in the seas as she trained and competed.

Hannah said: ”I am so excited to be partnering with Ocean Outdoor for World Oceans Day. The more we come together as different groups the more we can drive real change in sport and society.  This DOOH campaign is helping to highlight the single use plastic problem and drive national awareness of the Big Plastic Pledge and I cannot thank the Ocean Outdoor team enough for their efforts in making this happen.“

Mark Middlemas, founder and CEO of The Athlete Media Group, who helped power the partnership, said the Big Plastic Pledge (BPP) continues to make great strides.

“A growing number of passionate athlete ambassadors are using their influential platforms to drive real, positive change on the issue of single use plastic and more and more consumers are taking the Big Plastic Pledge on a daily basis.

“BPP are also in the process of extending the pledge into the business community with some exciting news to follow on that front in the coming weeks.  BPP will also be active before, during and after this year’s 2021 Summer Olympics in Tokyo.”

For Ocean Outdoor, the partnership is another milestone in the company’s Ocean for Oceans initiative launched in 2018 to help turn the tide on plastic pollution. Over the past three years, Ocean has supported a number of charities and high profile causes including the Marine Conservation Society, partnered with eco-fashion warriors VIN + OMI for London Fashion Week and held beach and river clean ups.

Ocean for Oceans is part of the company’s wider sustainability programme which is rolling out a new set of measures including the introduction of wildlife corridors across its out of home estate where pockets of land are being turned into local nature havens, bee and butterfly hotels.

Visit www.bigplasticpledge.com for more details.

    Share
  • Share on Twitter
  • Share on Facebook
  • Share on LinkedIn
  • Print
  • Print

Related Articles

 
News

British sports stars step in to help male suicide charity

 
News

Top British runner, Eilish McColgan, launches scheme to support upcoming athletes

 
News

The blind England footballer creating better awareness for disabled people...Azeem Amir

 
News

GB Judo Champion Fights Male Suicide - LACHLAN MOOREHEAD

 
News

Pro Boxer, Classical Musician, Role Model...HANNAH RANKIN

 
News

YUYU Bottle forms a new union with England Rugby

 
News

OLYMPIC ATHLETES SEND VIDEO APPEAL TO WORLD LEADERS AT COP26, CALLING FOR CLIMATE ACTION..

 
News

“Giving up just wasn't an option” | Sal Hussain completes Fan Dance age 15

Primary Sidebar

Footer

© 2021 Athlete Media Group Ltd All Rights Reserved

MENU

  • Our Story
  • Manifesto
  • Athletes
  • Journal
  • Work
  • Contact

USEFUL

  • Advisory Board
  • Privacy Policy

CONTACT

[email protected]

tel: 07952 304340

VAT REGISTERED ADDRESS

Thatch Barn
Ryewell Lane
Hoath Corner
Edenbridge
KENT TN8 7BS