OLYMPIC ATHLETES SEND VIDEO APPEAL TO WORLD LEADERS AT COP26, CALLING FOR CLIMATE ACTION..
The athletes are hoping that its sentiment – which highlights the dedication of the world’s athletes to being the best – will bring home the need for global powers to use their determination and skills to preserve and protect the planet.
Each athlete, from countries including Qatar, USA, Kenya, Brazil, Australia, Saudi Arabia and the UK, have given their support to the campaign, which was the initiative of gold medal winning sailor, Hannah Mills MBE – who also appears in the video – and rower, Melissa Wilson, and supported by the International Olympic Committee (IOC).
Both women are huge supporters of environmental causes and worked together to create the video, ahead of COP26, the United National Climate Change conference which is taking place in Glasgow from 31 October to 12 November.
“We think athletes have a huge potential to be powerful advocates for the environment,” said Hannah.
“Sport has huge cultural and political influence. The platform athletes have and the support they receive from fans means we are in a key position to communicate about what matters.
“We also believe that the qualities that athletes and sports cultivate are really important in terms of how we approach climate change: qualities like resilience, teamwork, courage, ambition to push boundaries, strategic thinking, staying focussed under pressure.
“Above all, athletes have the experience of pursuing a huge challenge, such as becoming an Olympic champion, over an extended period of time by being the best they can be each day – it’s that approach we need to take for climate change.”
Melissa added that the pair had been “overwhelmed” by the response from their fellow athletes when they asked them to take part.
“COP26 presents a massive opportunity for all the global leaders to up their climate commitments, which is essential if we’re going to avoid widespread and catastrophic climate impacts over the coming decades.
“We wanted world leaders to hear from some of Tokyo’s highest-profile athletes how much it matters that they are ambitious in what they set out to do, tapping into the human capacity to push limits in the face of adversity and come together to accomplish something beyond what we can do as individuals.
“We believe elite athletes have a unique opportunity to encourage action in this space, in a way that brings people together when facing the challenge that climate change poses to all of us.”
Both Hannah and Melissa are strong advocates of the sports world championing sustainability. Along with running the Big Plastic Pledge to rid the oceans of single use plastics, Hannah is a European Climate Pact Ambassador and a Sustainability Ambassador for the IOC (International Olympics Committee).
In September 2020 Melissa wrote and published a letter to the UK Government calling for a green recovery to the pandemic, which had over 320 GB Olympian and Paralympian signatories and worked with TeamGB in the run-up to Tokyo 2020, developing a one hour climate education session with AimHi tailored for athletes, which was delivered to TeamGB and ParalympicsGB athletes before they travelled to the Games.
At the time she developed a project called OLYEarth, and, as part of this, more than 80 Team GB athletes used a symbol to communicate their care for the planet during their time in Tokyo.
“COP26 presents a massive opportunity for all the global leaders to up their climate commitments, which is essential if we’re going to avoid widespread and catastrophic climate impacts over the coming decades,” said Hannah.
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For more information and to view the video visit https://athletesoftheworld.org/
For further information/interview requests please contact Bernice Saltzer at Sorted PR on 07977 860183 or email bernice@sortedpr.com or Isabel Hall at IH Sports Marketing on 07856 825995 or email isabel@ihsportsmarketing.com