The Athlete Media Group in 3 year partnership with Falmouth University
AMG will sponsor a series of prizes across the curriculum that reward the very best in sports storytelling, sports photography, graphic design as well as a wider Grand Prix. The winning students will be awarded paid work placements at The Athlete Media Group and with AMG partners at the end of each student year. AMG will also visit the university regularly with a series of athlete ambassadors, delivering lectures and workshops to inspire the students so they can operate at the very top of their game.
Falmouth University’s course portfolio spans the breadth of the creative industries. Their ‘doing it for real’ approach means they’re working hand-in-hand with industry to produce graduates that make an impact. They’re working in the space where digital and creativity meet; embracing the opportunities provided by new technologies and celebrating the ideas, collaboration and communication that bring it to life.
Professor Paul Springer – Director, School of Communication at Falmouth University commented,
“Partnering The Athlete Media Group is great for our Journalism and communications at a time when Journalism and sports marketing industries are rapidly changing. The next gen of communications talent is smart at finding new ways of bringing content to life, so it’s especially fantastic to partner The Athlete Media Group on a number of far-reaching initiatives. Their track record in sports and their A-list talent is proven. So we look forward in joining them in connecting audiences with existing sports stars and inspiring performances.”
Athlete Media Group was set up by former Interpublic Group European Board Director, Mark Middlemas, to help connect purpose-driven professional athletes, sports and brands to create authentic, high performance business and marketing solutions.
Mark Middlemas, Founder & CEO at Athlete Media Group, commented:
“Talent sits at the heart and future of any business. Having hired high calibre graduates from Falmouth before I know the university is best in class at producing bright, young, diverse talent in the creative arts. The chance to create a more formal partnership around the business of sport was too good to miss and I can’t wait to get started with Paul, his team and the brilliant students.”
About Falmouth University
Falmouth University has been a hub of creative thinking and design innovation for more than 100 years, Today, its courses represent the breadth of the Creative Industries, from art, design and fashion, to gaming, music, communications and film.
Falmouth’s research programmes are built on the principle of open innovation – the idea that the grand challenges of our age can be addressed most effectively when tackled collaboratively across disciplinary boundaries. They focus on delivering impact for lives and economies through the development of new knowledge, solutions, services and products. More than 5000 students from across the globe study on Falmouth’s two campuses in Cornwall, with access to professional standard environments including state-of-the-art performance and recording studios, some of the best photography facilities in Europe, cutting edge digital manufacturing technology and a TV studio and gallery.
Falmouth University ensures that its students have the skills they need to excel in a fast-changing world. Putting real world, real market challenges and hands-on experience at the heart of the learning experience means that Falmouth’s graduates leave as experienced professionals, accomplished complex problem solvers and strong team players
About The Athlete Media Group
AMG are a new breed of sporting alchemists who believe every business should have a sports strategy given ‘its power to change the world.’ We create bold, brave solutions that deliver purposeful connections between athletes, sports and brands. We champion women’s, emerging, extreme, disability and adventure sport and work with 240 athletes across 42 sports. Our aim is to help level the playing field in sport by helping more athletes in more sports win more commercially.