TMG Football Agree Strategic Partnership With AMG
Leading professional football agency TMG Football have agreed a strategic partnership with sports start-up, The Athlete Media Group (AMG).
The partnership will see AMG work closely with the TMG team to build, develop and improve the personal brands of the professional footballers they represent.
AMG was launched in 2019 by former Interpublic Group director, Mark Middlemas, to help make meaningful, data-driven connections between athletes, sports and brands. 360, AMG’s personal brand division, will harness a range of data techniques and frameworks to support TMG’s footballer client base.
TMG Football was established by London based agent Nick Maytum in 2008 as an agency with a global focus. For example, Nick represents some of the top South American wonder-kids, including Martin Satriano (see below signing for Inter Milan), Sebastian Caceres (Club America) and Nicholas Acevedo (New York City) amongst others. The firm are building their presence in the UK with top talents such as Tyger Smalls already on board.
CEO of TMG Football, Nick Maytum, commented…
“As an international football agent I’ve executed top deals for my players, with clubs such as Inter Milan. I’m excited to provide more support and opportunities for our professional footballer clients through the brand partnership with AMG.”
Head of Club Relations at TMG Football, Si Ledwith, commented…
“We take the career paths of our footballers very seriously both on and off the pitch. We’re delighted to be working with Mark and his experienced team to help our footballers better themselves in the right ways off the pitch. Their personal brands as professional athletes are hugely important and we want to help them establish the right sort of identities during and importantly after their football careers. The work with AMG starts now!”
CEO & Founder of AMG, Mark Middlemas, commented…
“Rising star footballers are the future of the sport. It’s critical these players understand and develop the full power of their personal brands off the pitch to secure their short and long-term futures. With our collective brand knowledge and experience we are excited to work closely with Nick, Si and the TMG team to build the profiles and commercial opportunities for the fantastic talent they represent. Our unique & powerful processes will ensure the footballers work with the best thinking and data-driven tools available. We can’t wait to get started!”
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