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“I want Tiki Tonga to bring people together off the pitch”

9 November 2018 by

Born and raised in South Africa, ‘rugby was in the blood’ for Brad Barritt. Both his father and grandfather played for Rhodesia, now Zimbabwe, whilst his other grandfather played for England Under 21’s.

After starting his career at Cell C Sharks in his native South Africa, Brad was a Super 14 finalist in 2007, won the Currie Cup in 2008 and racked up 80 caps for the club before he moved to Saracens that year. Brad is now captain and has 231 caps for the team, as well as racking up 26 full international caps for England and playing for the British and Irish Lions.

However, outside of rugby, Brad has always had a keen interest in business. After completing an undergraduate degree in South Africa, he admits he always wanted to continue his education.

“When I got to Saracens they had this new influence in getting players involved in either education or business, something outside of the game.”

Through a specially structured programme, Brad was able to complete a masters in Business Management at the University of Hertfordshire. But, rather than stop there, Brad went on to start his own company, fast growing coffee brand Tiki Tonga.

“I want Tiki Tonga to be that name that resonates a
message of a healthy physical and mental lifestyle
and to be the vessel that brings people together off the pitch.”

“Tiki Tonga came around because it was a passion. If you’re going to get involved in a personal business or as an entrepreneur, it’s got to be something that inspires you and that you’re passionate about.

“I met my business partner, Justin Stockwell, though the Saracens circles. I’d had a shoulder operation and, in the act of coming out of anaesthetic, I was obviously given a few happy pills!

“I sent some weird emails and one of them was to Justin pitching an idea about a coffee business.”

Whilst coffee may be the product and the passion, for Brad Tiki Tonga is about bringing people together.

“We’re living in the age of over stimulus from mobile phones, tablets and television. The way in which people best connect is face to face. A product that gets people out and about with a healthy and balanced lifestyle is coffee.

“Even in the professional rugby scene, no longer are players going out for beers regularly. Day to day, the way in which people connect is through coffee.

“I use it as a way of stimulating myself before training, raising my metabolic rate but, more importantly, it’s the way in which I connect with people. I’m not a beer drinker, so the way I meet up with friends or spark new relationships is over a coffee.

“I want Tiki Tonga to be that name that resonates a message of a healthy physical and mental lifestyle and to be the vessel that brings people together off the pitch.”

Brad and Tiki Tonga business partner Justin Stockwell

Aside from the obvious benefits of owning your own business, Brad believes it is vital for athletes to have a focus outside of their sport.

“I think what separates the people at the top is their mentality. Having an interest outside of the game is crucial in terms of allowing your body to relax, unwind and destress from the day-to-day rigours of sport.”

Brad goes as far to say that, if you are 100% focused on rugby it can have the adverse effect.

“Having something that allows you to be creative and get your brain ticking will only stimulate you more when you come back to rugby.”

“Having an interest outside of the game is crucial
in terms of allowing your body to relax, unwind
and destress from the day-to-day rigours of sport.”

Brad admits that juggling running a business, a young family and professional sport is not easy. In order to do so, you need to be extremely organised, hard working and motivated. Luckily, in order to get to the top in sport, most athletes already have these qualities in abundance.

For any athlete thinking of setting up a business, Brad believes you need to be ‘settled in your professional life’ and be ‘disciplined enough to not let it affect your day job.’“When I’m at rugby I’m wholeheartedly in it, living it and breathing it. My days away from rugby are my opportunity to put my creative and thinking hat’s on.”

For Brad to start exploring your options outside of sport than when you are playing.

“With sport, and rugby especially, your avenue to meet people and pick up key contacts has never been greater than now. Having an interest outside of rugby allows you to have a proper conversation.

“You go to these events and you’ll talk about the game at the weekend and most players don’t really have something else to put forward to a conversation.”

Through the network that rugby brings, you are in contact with successful businessmen and women who can offer advice. Why not use the opportunity to pick their brains?

“It’s been said countless times how hard it is for athletes
to leave their day jobs and find that same buzz. Being
prepared is the best vehicle in allowing a smoother transition.”

As well as the importance of an interest whilst playing, a lot is made of athletes’ transition away from professional sport. Whilst retirement is not on the horizon for Brad, he believes he has done everything he can to prepare for his eventual move away from rugby.

“It’s been said countless times how hard it is for athletes to leave their day jobs and find that same buzz. Being prepared is the best vehicle in allowing a smoother transition.

“I’m not saying it’s going to be perfect when I do retire but I feel I’ve tried to cover a few bases.”

Brad’s past includes Heineken Cup triumphs, Premiership trophies and tries against New Zealand, but his future is focused solely on Saracens and Tiki Tonga.

Covering music and sporting events (Tiki Tonga also specialise in Espresso Martini’s), Brad also harbours hopes for Tiki Tonga to open its own shop and coffee roasters.

In the short term however, considering Brad scored a try in the famous victory over the All Blacks at Twickenham in 2012, he is hoping we can beat them again on Saturday, just like the rest of the country.

If you’re interested in working with Brad, or Tiki Tonga coffee, contact him on Brad@tikitonga.co.uk

If, like Brad, you’re an athlete interested in how caytoo can help you better connect with brands, register here.

Tagged With: athletes in business, coffee, England Rugby, saracens

“The only thing I’ve ever been good at is kicking people in the head”

5 November 2018 by

“My mum took me to kickboxing and said ‘look this is what you are going to do. Forget football, forget rugby, I want to make sure you can look after yourself.’

Having grown up in a ‘very deprived community in Cardiff’, Joel Walsh’s mother made it very clear that self defence was crucial. But it didn’t take long for Joel to realise he had a knack for martial arts .

“From a very early age, I just won everything. I’d fight 40 of the 52 Sundays in the year, I’d win my weight, the weight above and win the adults so my early memories of martial arts are amazing.”

However as well as finding a talent, becoming a 10-time Welsh Kickboxing champion, Joel found a glass ceiling he couldn’t break through.

“I was at the top of my sport and I just plateaued. You win a title in kickboxing and it’s ‘well done, do it again next year.”

It was July 7th 2017, he can remember the exact date, whilst Joel was labouring for a friends uncle that he had a realisation. A eureka moment that proved to be the catalyst for his Taekwondo career.

“I was painting a door in a house we were renovating and I just thought I needed to do something with my life. I really needed to pull my finger out otherwise I’ll be sat here in 20 years wondering where my life went.”

“I was painting a door in a house we were renovating
and I just thought I needed to do something with my life.” 

Joel was at a ‘really low point in his life’ having dropped out of university and quitting his job, he did not know what to do next.

“The only thing I’ve ever been good at is kicking people in the head. I had a very small idea what Taekwondo was because of Lauren Williams ( GB Taekwondo Double European Champion) as we used to train in kickboxing together.”

Having followed Leif Thobroe, GB Para-Taekwondo World Championship bronze medalist, on social media, Joel decided to send him a message.

“He brought me down to a session in Cardiff and from the moment I got in there the coach from Wales told me I had a future in the sport.”

In fact, his exact words were  ‘You need to be looking to get on that Olympic Bus because you’ve got it in you.’

However, turning professional in any sport is not just down to talent. Funding was a major issue whilst attempting to get into Team GB.

“I was sneaking in to the local gym next door to me because I didn’t have a place to train. I would wait for the receptionist to go on a coffee break and run through the hall with my kit bag and train on my own.

“I knew it had it in me but I was so desperate for funding to take me to international competitions to let me see what I could do.”

Joel began to teach himself Taekwondo, picking up a job to finance his ambition of representing Team GB.

Even after starting to compete, winning the British National Championships, it was not an easy path for in his pursuit of a career in Taekwondo.

“I went on trial with the Irish Taekwondo Union. It was a good time in my life because I was still training and learning the sport.

“I spent my last pennies on heading over to Dublin and stepped up a weight class. Things just weren’t right for me, I got beaten like a dog in Ireland in front of everyone and at that point I’ve never been so close to just throwing in the towel.”

Whilst Joel did not give up, things did not get any easier. After flying to Athens for the President’s Cup, it looked as if Joel would be unable to compete due to the lack of a coach.

It took his brother-in-law flying out to Athens and registering as his coach to allow Joel to fight. After drawing an Israeli national team player and losing on points, you would expect a certain amount of disheartenment. Yet for Joel it was still the most enjoyable fight of his life as he had been competing on the world circuit.

After returning from Athens, his next goal was to get onto the Team GB programme and then ‘as if by some divine miracle’, the GB Taekwondo development programme found Joel through their social media initiative #Taekkers. Just as Joel had found the sport through social media, the sport had now found him.

“Within a month my life just flipped on its head. I came up for a trial and I was walking in and training with my idols.”

Joel believes there is no better time to be involved in the sport. As the World Taekwondo Grand Prix have just finished in Manchester, it is the perfect time to promote the sport.

“I can’t believe how much promotion it’s getting. When you look at Mancunian Way and the big LED electrical boards, there’s the big ‘Welcome to Manchester, Taekwondo Grand Prix’ and people are stopping and taking photos.

“Within a month my life just flipped on its head. I came
up for a trial and I was walking in and training with my idols.”

“My perception of martial arts before Taekwondo was that if you didn’t know someone in the sport or didn’t have a child in the sport, you’re not going to go out and buy tickets to a martial arts event.

“When I transitioned over to Taekwondo I realised it does happen. It’s such a high paced sport, the competitions are absolutely gorgeous and it’s on the up.”

Joel fighting in the recent UKC Open

As for Joel himself, he believes that as a Taekwondo athlete he is in a unique position for sponsorship. With Taekwondo, the large majority of fans are based out of the UK, with South Korea the birthplace of the sport.

GB Taekwondo are sponsored by South Korean Taekwondo brand Mooto and, as Joel points out, any sales they are not getting in the UK will bounce over the Pacific to Asia.

“It opens doors because all our fans are spread all over the globe, as well as the boys and girls out there in the Taekwondo clubs around Britain.

“I would like to reach athletes just like myself before I was on the world class performance programme.

“People are looking at you to see what brand you are associated with so i’d like to take that hope that athletes would look at me and think ‘If Joel Walsh is wearing this brand or using that product, I want to.”

This is all just the start for Joel. He is no stranger to adversity and mental challenge, but has little doubt that he is where he belongs.

“The biggest problem I’ve faced before I signed for GB was the mental side of ‘what if I can’t get up there, what if this doesn’t work, what if I’m chasing a goal that’s never going to pay off and  what if I’m chasing this goal and it’s not right for me, ’

“But it was and it is and deep down, I did know in the back of my head I would end up here.”

“This is nowhere near the end goal. This is a stepping stone to get me to the very top and to get to where I need to be. Now I’m here, and don’t get me wrong the world class performance programme is lovely, I want to take advantage to see where I could potentially take this.”

If you’re interested in sponsoring Joel, contact him on joel.walsh@gbtaekwondo.co.uk

If, like Joel, you’re an athlete interested in how caytoo can help you better connect with brands, register here.

Tagged With: gb taekwondo, inspiration, martial arts, team gb

Don’t just train, engage your brain | Vicky Fleetwood

31 October 2018 by

ViMost athletes find their sport through family ties. Your parents take you along to watch live sport and you fall in love. For Vicky Fleetwood, this wasn’t the case.

Initially competing in a variety of sports including hockey, netball and athletics, she decided to give rugby a go at school. Vicky’s former school, the John Cleveland College in Leicestershire, has an alumni that includes rugby stars such as Manu Tuilagi, Graham Rowntree and Sam Harrison. So when the coach told her to join a club which he thought she’d go far in, that’s exactly what she did.

“I was getting bored of doing individual stuff with athletics so it was a nice switch over. I just loved it, didn’t look back and decided that rugby was where I wanted to focus my time.”

Having won a Tyrrells Premier 15s title in 2018 with the Saracens and a Rugby World Cup in 2014 with England, it is safe to say she made the right decision!

Women’s rugby is firmly on the rise. HSBC’s Future of Rugby report said that 500,000 new women were picking up the sport annually, making it one of the fastest growing sports in the UK. Vicky believes the formation of the new Tyrrells Premier 15s, England’s domestic women’s rugby league, has had a huge influence on the sport in the UK.

“The Tyrrells Premier 15s has been such a huge
move forward for English women’s rugby.”

“Previously there was a big backlash to how clubs were being pushed out or leaving, but it’s done wonders for the game. The standard is so much higher now, people are fighting for places to get into the first team. Plus having the second team on your heels the whole time is making the game go from strength to strength.

“The Tyrrells Premier 15s has been such a huge move forward for English women’s rugby.”

The RFU have also reintroduced women’s contracts for the 15s squad. But whilst this is a positive move, Vicky is cautious.

“It’s amazing to have those contracts reintroduced. However, in the past when they’ve taken a step forward, people’s year- contracts have been taken away. It’s something that needs to stay for the long term.”

More televised games would play a key role towards pushing the sport forwards. 

“We’re seeing growth in the numbers coming along to watch the games live. We also know there is demand for women’s rugby to be shown on TV more. The only way you’re going to get younger girls to join up and play rugby is by giving them the access to see it. There’s so many girls that play rugby but never watch it.

“If you’re a young girl watching women play rugby, you can directly compare yourself to that. With it being full time with the contracts coming in, it’s something that young girls can aspire to.”

Previously, players have switched between the 15s and 7s squads in their search for contracts. This has not only been at the ‘detriment of performance’, but has also led to many female England internationals returning to full-time employment alongside their sporting career. 

“If you’re a young girl watching women play rugby, you can directly
compare yourself to that. With it being full time with the contracts
coming in, it’s something that young girls can aspire to.”

Vicky is one of them, working as a personal trainer at Clapham’s Reach Gym. She admits working alongside playing is hard, but there are benefits. Engaging her brain, Vicky says, is as important as working on her physical attributes. With her work she has to stay organised, deal with different groups of people and keep them engaged in her sessions.

“I noticed that when I was just rugby, rugby, rugby I was saying really dumb things. We all know that if you’re an elite athlete you can push yourself physically. It’s really important that athletes need to be doing something that pushes them outside of their comfort zone mentally rather than physically.”

Working in a gym means she can go straight from a class into her own training session. This is a luxury not all players can afford as only those involved with the England set-up have contracts.

“This is where the clubs are supporting a lot more. They’re offering sessions before training and then they can go into the training session. At Saracens they’re offering it on a Monday and Wednesday night. It does mean that you’re having to give up your evenings to your sport so it’s a lot of dedication but obviously that is what it takes to be the best.”

“It’s really important that athletes need to be doing
something that pushes them outside of their
comfort zone mentally rather than physically.”

“Through playing rugby, having a strong work ethic is huge for me. Show dedication, whatever it is, show there’s a reason to get out of bed in the morning.”

There’s even more reason to get out of bed when you are a world cup winner. In 2014, England’s women beat Canada in the World Cup final by a score of 21-9. As you would expect, this is Vicky’s proudest moment in sport.

“As soon as the final whistle went it felt like a weight had been lifted. All the camps, the solid training and the fitness we had been put through had paid off. We finally got to reap the rewards. No one is ever going to take that away from you.”

With a new season underway with Saracens and the Quilter Autumn internationals on the horizon, she has a new set of challenges as Vicky moves to her position of flanker.

Vicky’s advice to any young girls getting in to rugby is to ask questions and take feedback, as well as enjoying yourself.

“If you’re silent you are just cruising through, you’re never really going to be pushing yourself. Just enjoy it, that’s the biggest thing. Go and be around people that make you want to work hard and you enjoy being around. If you’re having fun, you play better.”

And if that’s the case, Vicky’s trophy cabinet would suggest she has been having fun for years.

Support top tier women’s rugby. Contact Vicky here: vickyfleetwood1@aol.com

If, like Vicky, you’re an athlete interested in how caytoo can help you better connect with brands, register here.

Tagged With: health and fitness, inspiration, off the field, Women in sport

“Making a positive difference is my calling” | Stacey Copeland

31 October 2018 by

Stacey Copeland‘s drive towards making a positive difference is steadfast. She has the kind of infectious motivation that when talking to her about her sporting career in both professional football and boxing, it is difficult to come away without feeling an obligation to help her cause. 

Stacey grew up with a love for both boxing and football. But as boxing did not offer a proper pathway, her sporting career started off in women’s professional football. However after suffering a leg break she decided to step away from the game, having played for England, abroad in the USA and Sweden and in an FA Cup final.

“Something changed in me and I just didn’t feel the same about football. I’d done everything I’d wanted to do. I had this deep desire to box.”

Stacey’s grandfather owned a boxing gym in Stockport and her father had been an amateur boxing champion before an injury cut his career short.

She is the Commonwealth champion and a European Silver Medallist as well as having won the same ABA National Championship that her father won. They’re the first father-daughter duo in history to win national titles.

Each victory carries its own special significance. Stacey places the Commonwealth title and as her proudest achievements.

“Having spent all my life being banned from the sport just because I was a women, standing on the podium with a medal around my neck watching my country’s flag being raised was incredibly special.”

Women’s boxing was illegal until 1997. This just highlights that, whilst it isn’t easy for any athlete to make it to the top of their sport, it’s even harder for female athletes. You’re not only fighting for a place at the top, but you are also fighting the misconceptions and stereotypes that go along with being a female athlete. Especially when competing in a male-dominated sport such as boxing.

“It was illegal for us to compete. That went way beyond judgemental and was just blatant inequality.”

“Having spent all my life being banned from the sport just
because I was a women, standing on the podium
with a medal around my neck watching my country’s
flag being raised was incredibly special.”

Growing up, people were used to seeing Stacey in the gym and attending local boxing events.

“I was there three nights a week like all the lads. I sparred with them, did the circuits with them and trained with them. Everyone was used to me being there.”

The same, however, cannot be said for the wider sporting world. When receiving a call up to the England team, Stacey recalls asking her boss for time off so she could represent England at the youth European Championships.

“I was 16, I gave him the letter and he said ‘Are you seriously asking me for time off to play for a women’s football team?’ He made all these jokes and made fun of me.

“Eventually we agreed that I would take it unpaid but I walked out of that office feeling super small, unworthy and ashamed of who I was and what I was doing.”

Now, whilst she can’t change people who have such a small-minded mentality, Stacey made it her mission to make sure that if other young girls come across similar attitudes to their sport they ‘don’t walk out of that situation feeling ashamed and small.’

For many years, Stacey’s nicknames have been Spongebob and Tigger. Not very intimidating for a boxer. So instead, she chose a slogan which she felt represented everything she stood for; ‘Pave The Way’.

Last year, as part of Women’s Sport Week, Stacey set up a project around Pave The Way. She went in to schools, ran local workshops and put on a photography exhibition celebrating women who work in the sports industry.

“It is important for young girls to know that you
don’t have to be an elite athlete to have sport in your life.”

“Women who work in sport are largely invisible and it is important for young girls to know that you don’t have to be an elite athlete to have sport in your life.

“Whether you’re great at I.T, engineering, marketing, media, physiology, science, it doesn’t matter. Anything can be used in sport.

“The more women we get working in sport will hopefully bring about change, as they will be the decision makers and influencers of the future.”

Pave The Way took off, with Stacey dropping down to three days a week in her job, head of pupil development and wellbeing at Parrs Wood High School, to build it up. She has done an impressive 86 talks since last January, including one at European Parliament and one at the United Nations. With her experience as a female athlete, they focus on how sports can be used to improve human rights.

“There have been some great initiatives to challenge racism and homophobia and people are now more aware of what type of comments are offensive. Now it is largely unacceptable.

“Whereas with women I don’t think we have a done as good a job. It is far more acceptable and much more of a social norm to be derogatory to women.”

Campaigns like This Girl Can go some way to changing the narrative on women’s sport. But there needs to be more. Stacey outlines the ‘Kick It Out’ campaign as a good example. She believes a similar campaign would start a conversation around the discrimination of women in sport.

“When I give talks about the perceptions of women in sport, I ask people to question the way things are, to challenge their views and perceptions and then to be a part of positive change.

“Sometimes we can be judgemental without realising it, or we just accept aspects of inequality because it has always been that way.”

“People say ‘Oh god how can you fit it in?’
How can I not do it? I’m standing on the shoulders
of people who’ve made it possible for me to box.

Challenging gender stereotypes is another way to make a change. Stacey outlines the need to ‘move away from attaching gender, masculinity and femininity to specific physical attributes.’

Stacey’s nomination in the Grassroots category of the 2018 Sunday Times Sportswomen Of The Year Awards was recognition for her unwavering determination to change women’s sport for the better.  

But she hasn’t stopped there. Stacey also works with children’s charity Reuben’s Retreat, organises walks with the Life After Violent Abuse (LAVA) group and spent a week in Calais and Dunkirk refugee camps teaching sport to children.

“People say ‘Oh god how can you fit it in?’ How can I not do it? I’m standing on the shoulders of people who’ve made it possible for me to box. I’ve got to make more things possible for those who are coming through next.

“Making a positive difference to others is my big mission, my calling, my purpose. That’s what I value most of all, that the things I’m doing impacts others. Whether that’s challenging gender stereotypes, inspiring people, supporting people in terms of mental health.

“If I can relate to it, use my experience and my story to help then I will. I don’t value anything above making a difference.”

Stacey lists her role models as Muhammed Ali, Sugar Ray Leonard, David Beckham, Eric Cantona and Ryan Giggs. She ‘didn’t have any female role models in the sports’ she loved. However, her real inspiration comes from the people around her.

“I’m not as influenced by famous people as much as I am by the people around me. I get a lot of energy off other people so, whilst you can admire the things that people have achieved, I wouldn’t say it sparks a fire in me.

“Making a positive difference to others is my
big mission, my calling, my purpose.
That’s what I value most of all.”

Stacey tells me how her grandfather, whilst working full-time as a plumber, ran the gym for three nights a week, as well as taking kids all around the world to box and teaching them to read. Her father had a career-ending injury, yet dealt with it in a positive way. Her mother, as a single parent, raised Stacey and her two sisters.

“They were the real influences in my life because I’ve seen what they’ve been through.”

Stacey hopes her future contains a boxing world title. But another focus is to ‘get women’s boxing to a better place and create more opportunities for those coming through’. In short, ‘using sport to have a positive impact’.

Stacey may have had a lack of female role models, but she will certainly be one to the next generation. Help her in making a positive difference through sport. 

Help Stacey make a positive difference and contact her here: staceycopelandboxing@gmail.com

If, like Stacey, you’re an athlete interested in how caytoo can help you better connect with brands, register here.

Tagged With: Charity, level the playing field, pave the way, sports influencer, Women in sport

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