Act of Union
Swiping Out Social Media Hate With Rugby Royalty
The ‘Swipe Hate Out’ campaign was a joint initiative between TikTok and Six Nations Rugby, that aimed to protect rugby fans on TikTok from hate speech and division, while also educating the community on TikTok’s reporting tools.
AMG worked with our partners at Celebrity Sauce to deploy England Women’s Rugby Captain, Marlie Packer, as an influential spokesperson for part of the important campaign.
Marlie was filmed, photographed & interviewed for a content-led partnership. This happened at a local girls rugby club tournament where she also held a coaching session and addressed the young rugby players.
The content was seen by millions of people on & offline across the Times, Sunday Times & Sun newspaper brands.