Beach Play
Spreading the word on ocean plastic prevention
In 2022 AMG brokered a unique sponsorship deal for our client Prevented Ocean Plastic (POP) to sponsor the UK Beach Tour – a series of beach volleyball tournaments on beaches around the UK.
POP wanted to reach out & engage with beach volleyball fans about their invaluable work in preventing ocean plastic pollution and sharing their positive impact.
The 2 year sponsorship reached hundreds of thousands of eco-conscious fans and included court-side banners, exclusive content created, pop-up education tents, POP-recycled bottles distributed to players & fans, media & PR coverage in each of the localities and social media amplification.