Better By The Water

Long distance swimmer Amber Keegan was selected to feature in a new brand position and platform campaign for Red Equipment, grounding them in life at the water’s edge.

Red Equipment want to become the market leader in the changing robes category.  As a leading innovator in outdoor and water adventure gear, the brand has the heritage, authenticity, and deep connection with water and outdoor enthusiasts to make this vision a reality.

Amber’s shoot centred around simple yet epic moments by the water. It showcased the emotional and practical benefits of Red Equipment’s products, using authentic, candid storytelling to immerse the audience in water-side experiences.

Key creative elements from Baked Creative included:

• A hero brand film that highlighted the before, during, and after of water-based adventures, emphasising the moments made better by Red Equipment’s products
• Short-form benefit videos focused on specific features of the changing robes, such as warmth, waterproofing, and comfort
• Immersive audio ads designed to transport listeners to the water’s edge, capturing the soothing soundscapes of waves, wind, and laughter
• Still photography featuring real adventurers in rugged, natural environments, reinforcing the authenticity of the campaign

By rooting Red Equipment’s brand platform in the emotional and psychological benefits of water, Amber helped reposition the brand as a leader in outdoor adventure gear. The campaign broke through entrenched perceptions, creating a compelling narrative that inspires people to reconnect with the water and experience why, truly, life’s better by the water.