Big Plastic Pledge
A Rallying Cry For World Oceans
For World Oceans Day 2021 AMG partnered with Ocean Outdoor to create a national digital OOH campaign for double Olympic Gold medallist, Hannah Mills OBE’s, Big Plastic Pledge.
The Big Plastic Pledge, founded by Hannah after her successful Rio 2016 campaign, was designed to help people around the world sign a pledge to help eradicate single-use plastic in their daily lives.
An Ocean Outdoor-inspired creative design was placed on 30 sites across 10 main UK cities with 2m eyeballs seeing the message on the annual day of celebration for the world’s oceans.
One very special athlete with purpose partnering with a media owner built on purpose.