Champions of Purpose
Supporting Elite Athletes Charities Through National Outdoor Campaign
At the height of the covid pandemic AMG were kindly awarded a £200,000 digital OOH campaign by Ocean Outdoor as part of their SME Support Program.
We asked our elite athletes which charities mattered most to them at the time and created a “Champions of Purpose” campaign which was seen nationwide. 12 athlete heroes supported 12 charities across 30 sites in 10 UK cities reaching millions of people and the feedback from the athletes & charities was fantastic.
The campaign gave both the athletes & their chosen charities awareness, recognition & engagement with the public which was critical at this difficult time.