Child’s Play
Happy In Her Own Skin
In 2021 leading UK cosmetics brand Child’s Farm wanted to build awareness of its sustainability commitments as a business.
AMG helped them partner with British rising star iQFoil windsurfer & ocean champion, Saskia Sills. Saskia had built a reputation as an elite athlete wanting to protect the ocean and so the stars were aligned.
Child’s Farm CEO at the time, Joanna Jensen, was a strong supporter of women in both sport & business, and she was passionate about helping Saskia’s sporting journey.
The partnership flourished with the 2 year relationship including content creation in Cornwall & Portugal, plenty of social media amplification, media & PR coverage and site visits to meet staff.