Rising Stars
Matching Athletes With Company Values
Media agency December19 wanted to do something ‘different’ to bring their 5 x company values to life.
AMG recommended they ‘match’ 5 elite athletes with their 5 values which included Progressive, Sustainable, Honest, Accountable & Enterprising.
The 5 athletes were harnessed in many different ways to bring their individual value to life. They visited the agency to present their personal journey to the agency, they sat on panels talking about performance, they held workshops, they ran sports clinics, they even sent Happy Birthday videos to staff!
This innovative partnership has helped the agency in lots of different ways – reputation, awareness, engagement. It was even quoted by advertising industry body the IPA for its creative engagement with staff in an annual employee recognition scheme.