Dirty Waters

Pro-windsurfer Sarah Jackson wanted to make a statement about her training problems in the waters of the Solent.  Released sewage kept making her ill whilst training.  She was fed up.

AMG’s PR team worked with Sarah to carefully craft a press release admitting she’d had enough and was moving to the Canary Islands to train as the UK’s waters were negatively impacting her health.

The press release was distributed to all leading media outlets and the coverage her story received was beyond expectation.

The Times, Guardian, Independent, ITV, BBC News & many local titles and stations covered her story and off the back of her re-location Tenerife Tourism asked her to star in her own athlete-generated ad campaign for the island!