Intel ‘Outside’
Team GB Partner Advertising Shoot To Boost Sales
AMG teamed up with global technology company Intel to drive awareness & sales of its EVO product.
Intel worked with leading Tokyo 2021 elite athletes including AMG’s Hannah Mills OBE for their campaign. Hannah was filmed in her home town sailing club of Poole where her passionate sustainability story was authentically brought to life by the film crew.
The film was aired across Europe and reached millions of people. A fantastic example of a global brand harnessing the platform of an Olympic Gold medallist with purpose.