End Racism
Standing Up For What You Believe In
Leading British cruiserweight boxer Isaac Chamberlain wanted to make a stand, a stand for equality, on his terms.
C5 Boxing was going live to 2m+ viewers and for his next fight in 2022 he wanted to share his important message for society with as many viewers as possible.
He entered the ring with the words ‘End Racism’ on his shorts & jacket. Clear for all to see. Statement made.
AMG supported Isaac with media, PR & social media support and he also recorded a pre-fight interview to explain his stance in a longer-format to viewers.
He won the fight & the respect of millions!