Mental health issues affected everyone at some time in their lives. Male mental health is a particular problem today.
AMG worked with the brilliant IfUCareShare male mental health charity and their agency to amplify their important Inside Out campaign.
We asked 10 elite male & female athletes to record specific mental health messages from their own sporting journeys based on a series of questions.
The result was incredible. IfUCareShare’s agency edited together a brilliant video ensemble that was then shared far & wide by the charity, AMG athletes & beyond.