New Ground
Deafness Is Not A Barrier!
Although Oliver Pritchard can’t hear anything while running, swimming and cycling, he continues to push boundaries while showing others the way.
AMG partnered with the Evening Standard and its client SolpaOne to bring his inspiring story as a leading deaf GB triathlete to life through the power of film.
“Deafness is not a barrier,” says athlete Oliver Pritchard, 27, who won gold in the European Triathlon in Madrid in 2023, pushing the boundaries of possibility for hard-of-hearing athletes.
Oliver spent a day filming for ES/Solpaone and the film was distributed through the newspaper brand’s own channels including online & through tier social media channels reaching millions of inspired readers.
Human storytelling at its finest.