Positively Different
Leaving Her Impact On The World
Aspire 2024 was premium out-of-home business Alight Media’s second annual summit, bringing all Alight employees together for a day of connections, celebrations and inspiration.
Their theme for 2024 played on the fact that it was an Olympics / Paralympics year and they had used the Olympic motto as their inspiration – Higher, Stronger, Faster – Together.
The summit motivated Alighters to achieve their personal best for the year ahead and reignite their commitment to making a positive impact on the world as a business and team.
They wanted to invite an inspirational external speaker to join them to share their exceptional story about how they achieved Olympic/Paralympic status.
And/or how they demonstrate one (or more) or Alight’s company values: Aspire, Blaze, Celebrate, Collaborate, Nurture – to make a positive difference in the world today.
AMG connected the world’s first female Paralympic wheelchair rugby champion Kylie Grimes MBE PLY as the recommended speaker. Kylie’s inspiring human story blew the 75-strong audience away and she received an emotional 3 minute standing ovation at the end!
Yes, &, Alight offered a £50k advertising campaign across their National digital OOH screens reaching over 50% of the UK which Kylie offered to the Matt Hampson Foundation which she is an ambassador for.
A win win all round!