Rugby Retirement

AMG supported rugby union & international 7’s legend when it was his time to say goodbye to the sport he loved.

We crafted & drafted his emotional “Goodbye & Thank You” press release for distribution to sports & rugby newspapers, magazines & websites globally.

The coverage reached millions of rugby fans around the world in Kenya, the UK, Europe & APAC and had a media value of over £1m.

Saying goodbye in the right way – Priceless!