Sofa Summit
Behavioural Insight From Tokyo 2021 Olympic Gold Medallists
AMG teamed up with Reach Media’s Creative Solutions team to support BT’s Sofa Summit.
This nationwide media partnership powered by BT was designed to identify and share useful sustainability tips from high profile individuals like Tokyo 2021 Olympic Sailing Champions, Hannah Mills OBE & Eilidh McIntyre.
A series of films were produced & photographs taken of the elite athletes discussing their top tips for ‘doing your bit’ for the environment. The content was distributed across all the usual social media channels and appeared in national / regional newspapers reaching millions of people across the country.