Sound Mind, Sound Body

ASCIS is an acronym from the Latin phrase Anima Sana In Corpore Sano or ‘a Sound Mind in a Sound Body’.

Since 1949, the ASICS purpose has been to help people achieve a Sound Mind in a Sound Body through sport.   Their founder, Kihachiro Onitsuka, saw that sport had the power to lift spirits, project positivity and propel people and whole communities forward.

Leading British triathlete Sophie Coldwell has signed a long-term brand partnership with one of the world’s leading running shoe brands, ASICS.

Coldwell said of her partnership with ASCIS, “I’m so excited to have joined the ASICS Running family.  It’s a dream come true to have partnered with such an incredible brand.  Thank you for the belief, the opportunity & the support.  Here’s to the future!”