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A License To Thrill Harnessing A Paralympic Superhero

  • #Licensing #Stickers #Cards #SDG3 #GoodHealth&Wellbeing

Sticker and card collectibles company, Panini, launched its first ever Olympics & Paralympics Collection for the Paris 2024 Games.

3 x Paralympic Canoe Gold medallist Charlotte Henshaw MBE PLY was selected to be part of their campaign alongside other leading athletes from around the world in a unique licensing deal.

Her image was used on stickers in hundreds of thousands of albums around the world.

She was also invited to Modena, the home of Panini, for an exclusive visit to their offices where she spoke to staff, was given a tour of their modern printing facilities and had access to  the very first Panini football album from 1961!