Terrific Tenerife
Promoting Tourism Through Athlete-Made Content
AMG worked with leading travel marketing agency, Four Communications, to promote the island of Tenerife as an exciting tourist destination for high adrenalin sports & individuals.
AMG pro-windsurfing athlete & clean oceans champion Sarah Jackson was selected as the face for the campaign due to her knowledge & expertise of the island.
She filmed & photographed her windsurfing in the best spots on the island and brought to life her favourite lifestyle, food & drink destinations. The successful campaign was brought to life across local media & PR and social media and the authentic athlete-made videos were viewed by over 500,000 people online.