Waste Less, Carry More
Shared Sustainable Values
In 2023 AMG brokered a first of its kind brand partnership between reusable cup business Stack Cup and England Women’s Rugby Captain Marlie Packer.
The partnership was designed to boost awareness of Stack Cup’s sports & music solutions harnessing Marlie’s athlete profile and to drive engagement with fans nationwide.
The 12-month deal saw Marlie front the campaign as the first ever Stack Cup ambassador, saw cups distributed into multiple rugby clubs, exclusive content being filmed with Marlie at the world famous Cabbage Patch Pub in Twickenham and major social media activity.