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Veteran Mark Harding’s Incredible 656-mile Journey of Remembrance and Fundraising

18 July 2024 by

Mark, a paralysed war veteran, plans to walk 656 miles from Carlisle to Arnhem in the Netherlands to honour his great-grandfather and the courageous veterans who made the ultimate sacrifice during Operation Market Garden – the military operation fought in the Netherlands between 17 to 25 September 1944.

Mark’s Inspiring Story

In 2010, while serving in Afghanistan, Mark Harding was shot through the neck, resulting in the complete shattering of his C5 and C6 spinal segments and paralysis from the neck down. Despite being told multiple times that he would never walk again, Mark defied the odds and started to regain some movement. Last year, he completed a challenge that his doctors would have thought impossible – walking for 85 days across the entire length of the UK, from John O’Groats to Land’s End, using crutches, raising over £36,000 for Scotty’s Little Soldiers.

A Journey of Determination

Mark’s will start his trek on the 20 July and hopes to finish by walking into Arnhem to commemorate the 80th anniversary on 20-22 September when there will be various commemoration activities culminating at Oosterbeek cemetery.

It is not just about the physical challenge though; it’s about embracing the same determination and spirit that defined the soldiers of Operation Market Garden 80 years ago.

Mark’s Mission

Speaking of his challenge, Mark says:

“What drives me is the deep respect I have for my great grandfather, grandad and all the courageous veterans who made the ultimate sacrifice during Operation Market Garden. My great grandfather tragically lost his life at the young age of 33 when his ship was sunk by a U-boat.”

Mark also honours Denham H. Brotheridge, a brave soldier who suffered a similar fate as Mark, being shot through the neck by machine gunfire on Pegasus Bridge.

“In tackling this mission, I will embrace the same unwavering determination and spirit that defined the Soldiers of Operation Market Garden. Just like them, I have meticulously devised plans to fulfil this challenge, using my resolve to honour the tragically claimed lives of over 4,000 Allied forces.”

“Reflecting on the soldiers’ sacrifices, I cannot help but feel a sense of sadness when I think about the children who were left orphaned during that time 80 years ago. It therefore feels fitting that I do this challenge to raise awareness and funds for Scotty’s Little Soldiers, a charity close to my heart that supports children and young people who have experienced the death of a parent who served in the British Armed Forces. Whilst I’m walking, I’ll be thinking of the children and the sacrifices their parents made.”

Nikki Scott’s Message

Nikki Scott, founder of Scotty’s Little Soldiers, expresses her gratitude for Mark’s dedication:

 “Mark’s commitment to Scotty’s is incredible. He took on an inspiring challenge for Scotty’s last year when he walked from John O’Groats to Lands’ End, and it’s amazing that he’s supporting Scotty’s again with another mammoth challenge. His incredible fundraising efforts help ensure that we can continue providing essential support to bereaved military children and young people. We are so grateful to Mark for his continued support and we wish him well as he makes his way to the Netherlands.”

About Scotty’s Little Soldiers

Scotty’s Little Soldiers is a charity dedicated to supporting children and young people, 0 to 25 years, who have experienced the death of a parent who served in the British Armed Forces.

Inspired by the experience of Army widow Nikki Scott, following the death of her husband, Corporal Lee Scott, in Afghanistan in 2009, the charity, which was set up in 2010, provides support and guidance to hundreds of bereaved military children and young people throughout their childhood.

When a young person joins Scotty’s, they become a member and are supported until their 25th birthday. Whether it be one-to-one bereavement support, a respite break with the family, an opportunity to meet others in a similar situation, or access to extracurricular activities, Scotty’s is always there for its members to ensure they don’t feel alone.

So far this year, Scotty’s has supported over 700 bereaved military children and young people and has a long-term goal to support over 1,000 children annually by 2030.

Find out how you can support today: https://www.justgiving.com/campaign/mark-bigmilesforforgottensmiles

Contact:

Sarah Woonton, Head of PR and Communications, Scotty’s Little Soldiers sarah@scottyslittlesoldiers.co.uk07753971624

Wildlife Conservationist Holly Budge Launches Wildlife Positive Travel

18 July 2024 by

Wildlife Positive Travel has been set up by adventurer and conservationist Holly Budge and launched to coincide with World Female Ranger Week – which runs from June 23 -30. The aim of WPT is to offer specialised luxury travel, combined with meaningful and unique environmental and conservation experiences.

The first trip available will be a week-long visit to Kenya on October 19-26 2024, where travellers will be able to witness first-hand the pioneering elephant conservation work being carried out by the Mara Elephant Project (MEP).

 Travellers will get to patrol with the MEP frontline rangers, meet the last two northern white rhinos in their natural habitat and enjoy a helicopter conservation tour to the Loita Forest, along with a visit to an experimental farm that welcomes crop-raiding elephants in the name of ground-breaking research.

From Nov 20-27 2024 adventurous travellers can also be the first to experience a week-long trip with Africa’s first all female, anti-poaching team, The Black Mambas. Taking part in day and night patrols with the rangers, viewing the ‘Big 5’ – lion, leopard, rhino, elephant and buffalo – along with meeting the communities where the rangers live and work are all part of this unique trip.

“Our mission is simple yet powerful: to ignite luxury travel experiences that support wildlife conservation projects worldwide. We offer deeply immersive and unique trips that engage with pioneering conservation projects,” said Holly Budge, Director of Wildlife Positive Travel and the creator of World Female Ranger Week.

Wildlife Positive Travel is inspired by the time Holly has spent immersed with anti-poaching teams on the front line in Africa and through wanting to share these unique, impactful journeys with others.

 She herself will be hosting each trip and sharing her personal experiences as both a conservationist and an adventurer and is highlighting the fact that anyone signing up for the adventure will be directly supporting conservation.

Prices start from £4995 (excluding flights) with further information at www.wildlifepositivetravel.com or by calling the company on 07440 192203 for more details

Also the founder of UK charity ‘How Many Elephants’ and World Female Ranger Week, Holly was recently voted ‘Woman of the Year in Non-Profit’, listed in the Top 100 Women in Social Enterprise, and is an official UN Women UK Delegate.

Holly’s impactful work has been celebrated worldwide, including by Sir David Attenborough and HRH Prince Edward. As an Everest Summiteer and the first woman to skydive Everest, Holly is no stranger to adventure and has raised over £500,000 for conservation to date.

Olympic Canoeist Mallory Franklin OLY Partners With Parasym

20 May 2024 by

WATFORD WARRIOR ELLIE HARBER CONQUERS HUNGARY

15 May 2024 by

The 20th April MUAY Thai Gala in Debrecen, Hungary saw the 18-year-old Harber square off against experienced Czech fighter Veronika Matzkeova over five fierce two-minute rounds.

From the opening bell, the Watford warrior seized control with her confident, aggressive style. Harber dictated the pace and action, raining down a blistering array of pinpoint punches, crippling kicks and knees. Though her Czech opponent proved durable, Harber’s relentless offense and stellar preparation earned her a clear-cut unanimous decision victory.

“I’m extremely pleased to capture this inaugural GEWISS title belt,” said an elated Harber. “Veronika was a game opponent, but I stuck to the perfect gameplan devised by my world-class coaches Christian and Lyndon Knowles. Their experience and guidance gives me the confidence to implement our strategy flawlessly.”

Harber’s triumph adds another glittering achievement to her soaring résumé representing England at major international Muay Thai tournaments worldwide. Previously having amateur success, she now takes aim at professional glory with her sights set on claiming more championship belts.

“Ellie is just beginning her journey into the pro ranks, but she’s already displaying world-class potential,” beamed coach Lyndon Knowles. “Her work ethic, skills and mental toughness are truly special. We’re immensely proud of this outstanding win for Ellie on the international stage against an experienced fighter.”

The humble Thai boxing champ actively seeks corporate sponsors and partners to support her blossoming professional career and her pursuit of Muay Thai dominance on the global stage. Local and international businesses interested in endorsing Ellie can contact Callum at The Athlete Media Group (on IG athletemediagroup or www.atheletemediagroup.uk  for sponsorship inquiries and opportunities.

Making Olympic Dreams A Reality – Exclusive Q&A with Elena Sandera

30 April 2024 by

Why give up medical studies for windsurfing?

When I decided to take the leap and start my windsurfing journey in January 2021, I had already completed my first semester in medicine. The original plan had been to try and do both simultaneously which for the second semester worked out quite well. However, mid 2021 I realised that in order to achieve my extremely high set goal of qualifying for the Olympics I had to focus all my mental and physical energy on the windsurfing campaign. I absolutely plan on finishing my degree after LA 2028.

 What’s been the hardest part of your journey?

I’m a very ambitious person which automatically leads me to compare myself to other female windsurfers that train and compete with me. I often forget that anyone I’ve encountered so far has had at least seven to ten more years of experience not only in racing but also in windsurfing itself so I can get a bit discouraged at times. I need to constantly remind myself that my journey is unique and my learning curve will look very different to anyone around me. That also means I don’t really have anyone I can go to for advice regarding certain aspects since nobody has been crazy enough to approach an Olympic campaign like me;)

What’s been the best part about your sporting journey?

The best part of this journey is almost everything, it’s impossible to choose! Getting to exercise the sport I love the most every single day in locations that are warm and gorgeous, having met incredible people in this community who have helped me immensely, pushing my physical and mental skills to their limit and so much more. I truly feel so blessed to be able to do this!

What’s your goal for 2024?

My number one goal during this project has always been the same: To push myself to become the best windsurfer I can be in less than four years. That I think I have already achieved but to solidify this goal I want to qualify Switzerland during the Olympic Trials in Hyères in April. That would be the pinnacle of success for me!

Henry is your coach.  How has he improved your windsurfing?

I only started working with Henry at the beginning of 2023, so two years into my campaign. From the moment we met, we started changing practically everything from my windsurf settings, technique and racing strategy. He had a huge impact on my windsurfing for example my speed went from mediocre at best to world class in only a couple of months. Every single aspect of my training has improved so much that I wouldn’t be even close to where I am now.

Tell us about your current sponsors.  How did you find them?  How do you work with them?

My current sponsors have been with me from the very start. Since my journey is very different from other athletes, I obviously didn’t have any good results to show for when I just started out. That means my current sponsors have really taken a chance with me and for that I am so grateful! I taught myself how to approach and find sponsors right from the get go because of course any support from my federation was out of question; as a complete beginner there was no way I could qualify for any elite sports team. Whenever I am in Switzerland I like to catch up personally with my sponsors since they all have become an important part to my campaign. I always look for people and companies that are fully on board with my project and support not only the goal but also me as a person.

How sustainable is your sport?

Windsurfing is a super sustainable sport, we use the wind as our only form of propulsion (that and some blood, sweat and tears). And as an industry/ group of athletes we have a first hand view on a lot of the negative impacts of matters such as ocean pollution, especially plastics and fishing nets. The Manufacture of our olympic equipment is also really working to reduce carbon footprint of kit production and travel. Each board has its carbon offset with mangrove plantation projects and at every regatta we fill out a form to estimate our footprint, which is then offset by the IQfoil class. I am not perfect and neither is our sport but we do all put in a lot of effort to reduce our carbon footprint.

Tell us about any important sustainable lifestyle habits? Eg: van vs air / food / beach cleans / clothing?

While my van obviously still emits CO2, it is far better than flying around the globe many times a year. I always choose driving over flying to keep my impact on the planet as small as possible. I’m a big advocate for the’ capsule wardrobe ‘meaning I only have very few pieces of clothing that I can repurpose for many different outfits. Living in a van means space is limited so my personal belongings are only very few.

What’s the worst thing you’ve seen in the ocean? Eg: Sarah Jackson said a fridge|!

Luckily I have never encountered a fridge but I’ve seen my fair share of plastic bags and a huge amount of discarded fishing ropes as well as smaller wrappers etc. Whenever we come across trash we pick it up and dispose of it on land. It is incredibly sad how big companies just throw their trash into the ocean but since it’s not in my power to change their habits i can change mine!

Favourite female sportswoman? 

I recently discovered Jazmin Sawyers, a British long jumper. I absolutely adore how she presents herself on social media, so likeable and human. She shows her achievements but doesn’t shy away from shining light on her struggles too. It’s refreshing to see a top athlete admit to weakness instead of trying to present themselves as a super human. She’s also a coffee enthusiast which I can definitely relate to:)
To learn more about Elena’s inspiring journey pls visit her website:  https://www.elenasandera.com

World Female Ranger Week To Celebrate Gender Equality In Conservation

30 April 2024 by

The event—from June 23 to 30—will spotlight the 5,000-plus female wildlife rangers involved in everything from arresting poachers to seizing snares that trap animals to educating local communities about conservation.

As well as celebrating the vital roles this global community of women plays, the week hopes to inspire others to consider becoming rangers as a career—currently, only 11 percent of rangers are female.

The week was created by adventurer and conservationist, Holly Budge, who has been supporting the work of female rangers for almost a decade.

Holly—who, among her many achievements, was the first woman to skydive over Everest—is also the founder of the UK Charity How Many Elephants, which draws attention to the shocking plight of African elephants due to the illegal ivory trade.

Holly Budge With The Black Mambas

Photo credit: How Many Elephants

Holly promotes World Female Ranger Week through How Many Elephants, which this year will include live and online events and a fundraising platform to support rangers worldwide.

“Having patrolled with multiple ranger teams across Africa, I’ve seen first-hand how these bold women are impacting lives,” she said.

“They are protecting wildlife, uplifting communities and empowering other women.”

Holly is passionate about redressing the gender imbalance in conservation. Currently, less than 11% of the global ranger workforce is female.

Holly is gathering data on these statistics “to identify their needs, find tangible solutions, and help build effective policies towards positive outcomes for female rangers and conservation as a whole.” So far, she has identified over 5,500 rangers working worldwide in countries as diverse as Uganda, South Africa, Zimbabwe, Guyana, Malaysia, Sri Lanka, Indonesia, India, Tasmania, and Scotland.

Their roles differ, and many are under additional pressure—some because it’s not considered acceptable for them to work in a man’s world, while others may have to support their entire families.

However, becoming a ranger has had a very positive effect and improved their lives.

“Becoming a ranger has empowered them, turned them into breadwinners and property owners and has allowed them access to higher education and much-needed healthcare,” said Holly.

Akashinga

Photo Credit: Brent Stirton

World Female Ranger Week has been internationally applauded for the work it does.

Ugandan Dr Glady Kalema-Zikusoka, WFRW Ambassador, said she was delighted to support the event.

“Gender equality in the conservation area is such an important and prevalent topic,” she said.

“There is still work to do but World Female Ranger Week plays a key role in raising awareness of the work of female rangers and women in conservation more broadly.”

Further information is available at www.worldfemalerangerweek.org and www.howmanyelephants.org

 

For further information/interviews with Holly and case studies of women rangers please contact Bernice Saltzer at Sorted PR on 07977 860183 or email bernice@sortedpr.com

About Holly Budge, Founder of How Many Elephants & World Female Ranger Week.

Holly Budge is an adventurer, Everest summiteer and the first woman to skydive Everest. She is an advocate for building mental toughness and has been described as “down-to-earth, funny and incredibly inspiring” by HRH Prince Edward. Holly is the founder of UK Charity, ‘How Many Elephants’ and World Female Ranger Week. Her impactful work has been celebrated worldwide, including by Sir David Attenborough. She was recently voted ‘Woman of the Year in Non-Profit’ through the Stevie Awards, listed in the Top 100 Women in Social Enterprise and is an official UN Women UK Delegate.

About How Many Elephants

UK registered charity, How Many Elephants (1186238), is a powerful design-led awareness campaign and innovative in its 100% non-gory approach. It showcases the annual poaching rate of 35,000 elephants in Africa in a visual exhibition to inspire and educate a global audience about the devastating impacts of the ivory trade. How Many Elephants collaborates with and supports female rangers on the front line. Read more at www.howmanyelephants.org

BMX Freestyler Declan Brooks OLY Partners with Innovative Nutrition Brand Styrkr

13 March 2024 by

Styrkr [stir-kuh], meaning strength in Old Norse, are an innovative nutrition brand aiming to improve athlete performance through specifically designed supplements to give athletes more energy whilst combating fatigue.

With amateur athletes not being that amateur anymore, the Styrkr product range caters for the everyday athlete, as well as the professionals at the top of their game.

Declan Brooks OLY commented on the partnership – “Really stoked to be working with Styrkr for 2024. With Styrkr branching into a new avenue and the professionalism of BMX Freestyle, now being an Olympic sport, BMX riders are looking to be fuelling their bodies with the right nutrition – I think this partnership is key. I’ve been using Styrkr products for a few weeks now and I already have some favourites. The BAR50 dark chocolate chip is a dream for long riding sessions”.

Founder of Styrkr, Christian  Sanderson shared “we are more than thrilled to have Declan Brooks on board with Styrkr and can’t wait to fuel his journey to Paris 2024 and beyond”.

https://styrkr.com

AMG Sign Strategic Partnership With Mojo Leadership

13 March 2024 by

The partnership will see the parties collaborate on new business opportunities & current client projects involving inspiring speakers, expert panels, leadership workshops, mentoring programs and annual programs designed to grow employee engagement & leadership potential.

Mojo Leadership is a boutique Leadership Development Consultancy which believes leadership is a state of mind, not a job title. That to truly lead, inspire and influence those around you, you have to be able to lead yourself first. They believe leadership is fundmentally an inside/out job, with coaching and workshops designed around this philosophy. Clients include Denstu, WPP, Smartly.io and Talon Outdoor.

The Athlete Media Group is an full-service sports marketing agency championing the UN’s Global Goals harnessing the power of sport & elite athlets.  It works with almost 100 elite athletes, adventurers & military veterans across 42 sports from around the world including World Cup winners, Olympic & Paralympic champions, world champions, world record holders & rising stars.

Historically, AMG has introduced elite athletes, adventurers & military veterans to tell their inspiring human stories to the popular Mojo Podcast which Stokes hosts.  Marlie Packer, England women’s Rugby Captain, Adriana Brownlee 22 year old climber of 13 of the highest 14 8,000m peaks in the world and double amputee military veteran Duncan Slater, the first double amputee to successfully complete the gruelling 156mile ultra race, the Marathon des Sables have been among the guests.

Richard Stokes, Founder & Head Coach of Mojo Leadership said, “Since we launched our resepective businesses, there has been a natural alignment in our missions. With the power of understanding and following Purpose at the heart. We also share a passion for unearthing and sharing important stories about leadership in life, business  and sport. It’s the right time to develop this alignment further. To create more positive impact from sharing these powerful human stories with a wider community  in new ways. Mojo Leadership clients are seeking inspiration and authenticity and AMG’s stable is unrival is this respect.“

Mark Middlemas, CEO & Founder of AMG, commented, “Our high performance community is full of leaders who offer powerful & proven insight for the business world.  Working with Richard is the natural next stage in our already strong relationship and I’m excited for what’s next in helping the next generation of leaders in business.”

https://www.mojo-leadership.com

AMG Wins World Female Ranger Week Brief

10 March 2024 by

Only 11% of all rangers in the world are female. World Female Ranger Week (WFRW) runs from June 23rd to 30th and amplifies the voices of female rangers around the world to support their impactful work protecting wildlife, empowering women, and uplifting communities. Standing for gender equity, the week is designed to celebrate and support female rangers globally and protect wildlife, biodiversity, and wild spaces.

The independent sports marketing agency that champions the UN’s Global Goals through the power of sport and athletes will work closely with How Many Elephants charity founder Holly Budge to build global awareness and engagement during the week. In 2023, the week’s coverage had over 500m views across all media.

AMG’s remit will include driving awareness of and fundraising through national and international media and PR coverage, social media activity, content creation and distribution, and building relationships with corporate partners.

World Female Ranger Week founder Holly Budge said, “I am delighted to be working with AMG on this year’s World Female Ranger Week. The powerful combination of Mark and Nick brings such enthusiasm and experience to this important gender equality campaign. Our team-led approach will help us meet challenging targets this year.”

Mark Middlemas, AMG’s CEO & Founder, said of the agency’s latest account win, “It is a privilege to be working on such an important project. WFRW is all about showcasing the amazing female rangers working in global conservation, and we are excited to bring our experience, expertise and of course athlete-led solutions to the table for such a vital cause. Holly Budge is a powerhouse.”

http://www.howmanyelephants.org
http://www.worldfemalerangerweek.org
http://www.hollybudge.com 

Declan Brooks OLY Joins Bicycle London Peloton

7 March 2024 by

It is great to see another leading media agency harnessing the power of elite athlete platforms.

The fantastic team at Bicycle London have partnered with 2021 Olympic BMX Freestlye medallist Declan Brooks OLY in a year long deal.

Brooks will work closely with the agency’s staff on employee engagement initiatives across 2024 sharing the assortment of skills learnt from his epic sporting journey.

Some background on BMX legend Declan…

Leading British BMX rider
Worked as a stunt performer
Appeared in Bollywood productions
Appeared in hit movie ‘Mary Poppins Returns’
Filmed Halfords & Cadbury’s TV ads
Toured with Cirque Du Soleil in 2017

Yes, &, made history by winning bronze at the first ever Olympic BMX Freestyle event.


We’re delighted to partner with Declan, he represents our values as an agency of drive, balance & freedom,” said Henry Daglish, CEO & Co-founder of the thriving London agency.

Yes, &, a huge thanks to Henry, Pedro Avery, Will Ridley & the whole agency for their support of Declan.  An exciting year lies ahead!


The Athlete Media Group: where performance meets purpose.

 

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