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Avanti Communications Partners With Hannah Mills OBE & Marlie Packer

7 March 2024 by

Hannah and Marlie will be working closely with Avanti over the next twelve months to strengthen and promote the satellite provider’s CSR and Sustainability initiatives. Avanti shares many key values with the purpose-driven athletes and will be collaborating with them on STEM advocacy, education, and HR-focused initiatives.

Elite professional sailor, Hannah Mills OBE, has been recognised for her services to sport and sustainability, having founded the Big Plastic Pledge to tackle single-use plastic in sport.  The Sail GP sailor is also an ambassador at the 1851 Trust which makes STEM learning inspirational and accessible for the next generation.

This year, Avanti will define a new sustainability strategy and draw on Hannah’s passion and experience in this area to inspire its workforce and embed this within the business.

Education will remain a key strategic pillar for Avanti, and Hannah will be supporting the business to showcase the positive impact that quality education can have on young minds. Avanti has already helped the learning of more than 180,000 children with its satellite technology and has a target to connect an additional 10,000 remote schools and villages over the next 5 years. The business will also continue to inspire young people to pursue STEM careers with its annual Apprenticeship Scheme.

Saracens and England Women’s Rugby captain, Marlie Packer, will celebrate her 100th cap for England later this spring. Renowned for her achievements in rugby and commitment to championing gender equality and mental wellbeing, Marlie will work alongside Avanti on HR initiatives to support the physical and mental health of its workforce.

Having recently received the Great Place to Work certification, Avanti will be building on its existing employee wellness programme with new initiatives to engage and support its 220 employees across 7 international office locations.

Kyle Whitehill, CEO at Avanti Communications, said: “We have been working with Hannah and Marlie for the past year and they have had a huge impact on our business. These inspiring women are not only at the top of their game within their respective fields but also have impressive credentials beyond sport. Their values seamlessly align with Avanti’s ambitions to improve access to quality education for children across the globe and to prioritise mental and physical wellbeing within the workplace.”

Hannah Mills OBE said: “I am proud to be working with such a values-driven business like Avanti. Their focus on quality education and sustainability aligns with a lot of my recent work and values. I look forward to sharing my experiences with their passionate people and make a positive impact together.”

Marlie Packer added: “I’m super excited to continue my partnership with Avanti. They are a company that care about their people and provide opportunities to be the best version of themselves. I’m excited to share my experiences and knowledge from the rugby pitch and transfer them into a business setting.”

Exclusive interview: Claire Taggart, British boccia athlete & world #1

4 March 2024 by

As someone with a severe physical disability, who requires care support in daily life but also to enable her to compete, she’s made it one of her missions to raise more awareness and knowledge about the barriers that disabled people face.

She’s been the volunteer Disability Access Officer at Larne FC for 4 years now, improving accessibility and inclusivity within the club. Her main work is on the infrastructure but also on policies, technology and trying to make Larne FC as accessible, inclusive and diverse as possible.

She is also a member of the BPA Athlete Commission, making sure that the views, representation and experiences of athletes with high support needs are heard and improved upon.

We asked her about her sporting journey & ambitions.

  1. Why did you choose to start boccia?

The nature of my disability (dystonia) is progressive, and I’d tried out wheelchair basketball and wheelchair rugby previously.

A local club was being set up, and I was encouraged to go along, and initially I wasn’t that interested, which surprises most people. It was only after I was selected to represent NI at the UK Championships in 2014, and I saw the level of intricacy and accuracy of boccia at a national and then international level that peaked my interest.

After this competition, I was selected to the World Class Programme of boccia after a 1 day trial in Sheffield, and from this moment my life was inexplicably changed for the better.

  1. What do you enjoy most about the sport?

Boccia is essentially like playing a board game, or chess with the levels of tactics and decision making. I’ve always been more interested in puzzles and games rather than fast paced cardio sport, so in a way boccia is the perfect sport for me!

With boccia there’s are always new ways of looking at shots, or decisions and athletes globally are always trying to improve and find the next competitive edge. It’s always moving forward, and thinking outside the box with tactics and decisions is imperitive to be competitive.

  1. Where do you see the sport in the next 5 years?

This is a great question, and not one I had considered. This is the first Paralympic cycle where the classifications are not mixed, and I think it is the right time to do it. The female classifications will develop in strength and depth over the next few years, and I look forward to seeing where they get to.

In the next 5 years, I’d like to see that there are more retired boccia athletes who are still involved in the sport globally, through coaching and committees as retired athletes will have the lived experience that is needed to make changes within our sport and within all sports who have athletes with high support needs.

  1. Where do you see yourself in the next 5 years?

An even more interesting question! Honestly I have no idea. I’m unsure if I will still be playing boccia, but I’d like to think I will still be involved in the sport in some way!

  1. What would you like to do for the sport?

I am on the British Paralympic Association Athlete Commision, where myself and my fellow athletes give feedback and suggestions to improve athlete experience across all sports not just boccia.

I am always advocating for athletes with high support needs, like myself that there should be better representation in the mainstream media.

Outside of my sport, I am the Disability Access Officer at my local football club Larne FC. My role mainly involves changing infrastructure and improving accessibility at our club. I really enjoy this role and I see so many barriers as a disabled person, but if I can reduce and remove some of those so that everyone can enjoy this football, then I’m keen to do so.

  1. Why are you passionate about your purpose?

As a person with a severe physical disability there are things that I wish that were better for the next generations of disabled people. Although I am just 1 person, shouting loudly within the Paralympic sphere about athletes with high support needs, I hope that one day that our needs will be considered before we even have to ask or request.

2x Olympic Gold Medallist Sailor Hannah Mills OBE Joins Team Panasonic Raising Awareness for Climate Action

25 January 2024 by

Panasonic has announced that 2x Olympic Champion and 3x World Champion Hannah Mills OBE (Order of the British Empire) has become the latest world-class athlete to join the European Team Panasonic family, alongside fellow Olympian Malaika Mihambo and Paralympian Hannah Cockroft.

With a mutual unwavering commitment to raising sustainability awareness and driving change, Hannah and Panasonic will utilise the high-profile platform of sports to encourage climate action worldwide.

Hannah Mills is hugely passionate about the environment and gender equality and equity. She is determined to harness the power of sports and sporting passion to change behaviour and influence as many individuals, businesses, and governments as possible into delivering positive impact.

Her passion has driven her to becoming a sustainability ambassador for the International Olympic Committee (IOC) and the ‘Global Purpose Ambassador’ for SailGP (an international sailing competition that features high-performance 50-foot foiling catamarans).

Hannah also launched the Big Plastic Pledge, with support from the IOC, a global campaign which calls on athletes and fans to reduce the use of single-use plastic in their daily lives. She is also the co-founder of Athletes of the World, an athlete group campaigning for positive impact around climate change.

On the water, Hannah has won both a silver medal for Team GB in the Olympic Games London 2012 and gold in the same event at Rio 2016. She became Olympian Champion again at Tokyo 2020.

Hannah’s accomplishments were recognised in 2021 when she was appointed OBE for her continued services to sailing and the environment.

As part of Team Panasonic, Hannah will be striving to further advance awareness for the need of everyone to take action in the fight against climate change and encourage collaboration between sport and business to drive change.

Speaking of partnering with Panasonic, Hannah comments, “We need the same passion and energy as we have for sports for sustainability – where we all back the planet as our Team.

“Working with a business the size and scale of Panasonic on sustainability is truly exciting. Panasonic’s GREEN IMPACT campaign is one of the few sustainability plans I’ve read from a company of such scale that is clear, understandable and looks at all areas of the business and the impact that can be achieved.

“Achieving net zero of its own operations by 2030 through reduction, avoidance and technological innovations is, in my opinion the responsibility which not only Panasonic should work for but for all business and industry. Seeing that from Panasonic along with a plan to back it up makes me excited to see what we can achieve together.”

Team Panasonic Athletes Campaign for Sustainability

Hannah Mills joins Malaika Mihambo and Hannah Cockroft as part of the European Team Panasonic family. Together with Panasonic they will encourage action for sustainability efforts towards the Olympic Games Paris 2024.

Junichi Suzuki, Chairman and CEO of Panasonic Europe B.V. comments, “Hannah is not only the world’s most successful female Olympic sailing athlete, but her impressive sustainability credentials mark her out as a true leader in her field.

“Shining a light on not just what we should be doing for climate action, but how it is a fundamental requirement for any business, and by working with exceptional athletes like Hannah Mills as part of Team Panasonic, we extend our opportunity to do so.”

 

For more information about Panasonic sustainability initiatives, visit the Panasonic GREEN IMPACT page:

https://holdings.panasonic/global/corporate/panasonic-green-impact.htmlFor more information about Panasonic as a Worldwide Olympic and Paralympic Partner visit: Panasonic Official Olympic & Paralympic Website | Panasonic Holdings

About the Panasonic Group

Founded in 1918, and today a global leader in developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, industry, communications, and energy sectors worldwide, the Panasonic Group switched to an operating company system on April 1, 2022 with Panasonic Holdings Corporation serving as a holding company and eight companies positioned under its umbrella. The Group reported consolidated net sales of 8,378.9 billion yen (ca. 59.4 billion Euro) for the year ended March 31, 2023.

To learn more about the Panasonic Group, please visit: https://holdings.panasonic/global/

1st Kenyan para rower Asiya Sururu excited for Paris ’24 Paralympics

8 January 2024 by

Why did you select para rowing?

I received a call from rower who knew me & said they want someone who uses their upper body part a lot and ready to try rowing. And I went tried rowing, liked it and stuck with it.
How was your Tokyo 21 Paralympics experience?
My Tokyo experience was more of a learner than competitor. I got to understand the atmosphere and the feeling of being at the highest stage of a sporting discipline.
Are you excited for Paris 2024?
Yes! I am truly excited, and can’t wait taste that feeling of being in Paris, France for the Paralympics.
How is the training block looking in 2024?
Looks similar to 2020 Paralympics preparation, where you feel like you’re running against time. Because I lack the basic equipment (boat) in my home country.
What are your ambitions at Paris 2024?
Getting into the medal bracket!
Is LA ’28 also in your plans?
 LA ’28 is definitely into my future plans
Tell us about your support from the Para Rowing Foundation?
The Para Rowing Foundation came into my rowing journey when I really needed the support because I was new to rowing and about to participate at the highest level. From there they supported my training before Tokyo, they gave me a grant to rent out oars at the Tokyo Paralympics because I had non and later they donated to me my first ever oars (skinny oars) that I own. They kept their unconditional support even after Tokyo by taking me to different parts of the world for training, up to date.
You also play wheelchair tennis for Kenya.  How did you start?
I started when I was still teaching, I met the national team coach in public transport and he asked if I would be interested in joining wheelchair tennis and I said yes and the next day I appeared in the training session.
When not rowing or playing tennis what do you do?
Most of time I would be in my laptop writing my own book ( THE LIFE OF THE HALF WOMAN ) while listening to soft rock or blues, watching movies ( horror/ comedy/ fiction), reading books (motivational) and going out catching up with friends and family.
What does life after elite sport look like for you?  Any plans?
Life after sports is definitely teaching, doing motivational speaking and reproducing ????

Q&A with Tokyo 2021 Canoe Silver Medallist Mallory Franklin…

8 January 2024 by

What does it mean to qualify for your 2nd Olympic Games?

It is really cool to be selected – in our sport to get to one Games is an achievement so to be going to my 2nd games is just amazing and I can’t wait to experience an Olympic Games in all its glory & try to bring home a couple medals!

Describe in 3 words the 2 disciplines you will be competing in at Paris 24!

Canoe – Technical, Finesse, Challenging

Kayak Cross – Fierce, Fast, Fight

What are your ambitions for Paris 2024?

To experience an Olympic Games in its full grandeur, to have fun & hopefully come back with a couple medals.

Does your training regime change in the lead up to Paris 24

Not specifically.  I will go through my normal training regime.  Everything is a lot more honed in & focused on the goal of winning the Olympics and what it is going to take to achieve that.

What’s it like a Dreams Beds ambassador ahead of Paris 24

It’s amazing to be associated with @Dreams – they’re a great company and sleep is so important especially in elite sport.  Recovery is a massive factor in performance, and sleep is a massive factor in recovery. Being partnered with Dreams not only ensures I have a great mattress for my recovery but also allows me to showcase my sport & how great it is to the nation.

Canoeing is tough.  What are your nutrition & hydration needs in the sport?

It is a hard sport to fuel as you need to be able to last quite a while by having access to fuel for big efforts throughout that.  I just make sure I eat enough and always have a sugary drink during sessions.

What do you do in your spare time away from canoeing?

I do some coaching in my spare time, but mainly I chill, watch TV, cuddle my cats or bake/cook.

What skills can canoeing give young people?

Canoeing demands a variety of skills.  It is a physical and technical sport alongside having a huge mental component. Having to develop each of these elements encourages athletes / young people to become really well-rounded, self -eliant and self-aware individuals.

Who was sporting idol/s growing up

I was inspired by Helen Darby-Dowman (nee Reeves) and Kelly Holmes. But my biggest inspiration came from the potential of who I could be.

How did you discover canoeing?

By complete fluke – the local canoe club was having an open day with a BBQ and a load of boats to try – it was a nice summers day so I just jumped on the water & enjoyed it so much I never looked back!

#sport #athlete #canoeing #winner #platform #givingback #sportmadehuman #BeMore

Squash is ‘one of the toughest sports on the planet.’ Declan James

23 November 2023 by

How would you describe the sport of squash in 3 words?

Brutal, creative, complex

How would you describe the state of squash as a sport in the UK today?

The product itself is wonderful, the athletes are amongst the fittest in the world and the skill level is extremely high. What’s needed is people to come in and make the sport more commercially interesting to promoters and the audience, we need to revamp and bring the sport into the new age.

Is it globally popular?

Yes Squash is played in over 185 countries by 20 million people.  The product itself is wonderful, the athletes are amongst the fittest in the world and the skill level is extremely high. What’s needed is people to come in and make the sport more commercially interesting to promoters and the audience, we need to revamp and bring the sport into the new age.

Were you surprised to hear that squash has been selected for the LA 2028 Olympics?

Pleasantly surprised yes! It’s been such a long time coming feels like a just reward to a sport that offers so much.

Will you be there?!

That is certainly the plan. I will be 35 then which means I stand a good chance of being at a top level if I remain healthy and injury free.

What do you hope Olympic inclusion will do for the sport of squash both globally & here in the UK?

I hope it brings in more big companies, sponsors, and investors to help boost the sport and give it the platform it deserves. The players are such high performers and deserve to be given more of a showcase to display their capabilities to the world.

What else do you think will help raise awareness and the profile of squash?

I think more needs to be done around social media content and the type of content that is made. We live in an attention society where content has to grab you within seconds. We should be thinking outside of the box with this and bringing in higher quality of editing, production, and cinematic’s around the events to make the sport as appealing as possible. I also think we need to promote ourselves as players more as people tend to show interest in personalities as much as the sport itself.

In the US squash is seen to be an upper-class sport, whereas in the UK it’s a working man’s sport. Do you agree with this, and why do you think this is?

I do yes, historically in America the sport is played in private clubs by the bankers and lawyers alike. This is evolving with the respective urban programmes which are bringing the game to the youth especially in deprived areas. In the UK Squash is far more accessible through the leisure centre type venues. The great thing about the sport is that it can be played by anyone and brings people together of all creeds, races, and beliefs alike. We should tap into this as it’s such a unifying sport.

In 2003, Forbes published that squash had been named the healthiest sport on the planet, and two decades later it is still considered to be – would you agree & why do you think this is?

It’s absolutely up there, in terms of calories burned per hour etc. Also in terms of time spent near the maximum heart rate there aren’t many sports that compete. For example when playing the top guys I can experience an average heart rate of over 170bpm for upwards of 90 minutes. The average person will burn over 1000 calories playing for an hour so it really is a physical challenge.

What does the future hold for the sport of squash?

I’d like to see a time where the sport gets more coverage across the board, and where the players get more rewarded for the effort they put in day after day. It would also be great to have more of the younger generation growing up wanting to become Squash players because it really opens so many doors for you in life, not least with networking but also with discipline, fitness, and skill.

Fashion Brand Noble Dude Aims High With BMX Rider Declan Brooks OLY

16 November 2023 by

Brooks will promote Noble Dude in person wearing clothing & accessories during his training & various competitive events around the world. He will also promote bespoke content across his social channels & personal website following a film shoot at his local BMX park. Brooks will work on an original Declan Brooks-designed & inspired clothing range, with a unique contract option to take a share in the Noble Dude business as the brand grows and expands.

Noble Dude is a unisex British fashion brand founded in 2021, offering unisex casual and street apparel made only from organic, recycled and ethically-sourced fabrics. Committed to producing apparel that helps wearers look and feel great wherever they are, the brand’s new partnership with Declan Brooks marks an exciting new chapter as Noble Dude enters the BMX world and culture.

Brooks was the 2021 Olympic BMX Freestyle bronze medallist, winning Team GB their first ever medal in the sport. He is originally from Portsmouth where he honed his BMX skills and now lives in Peterborough, where he trains between competition.

Declan Brooks OLY said of his new brand partnership: 

“It’s a real pleasure to join Noble Dude. I enjoy helping brands grow and evolve, and with Noble Dude I hope we can take the brand to every corner of the globe. Noble Dude is in complete alignment with myself, seeking adventure and excitement.

All of its clothing is made from organic and recycled materials, and in this era where fast fashion and throwaway are still unfortunately the norm, I’m very happy to join a brand that values sustainability.

There’ll be a DB line coming in 2024 and I can’t wait to put my stamp on it. Here’s to a new chapter for me and Noble Dude as partners.”

Sam Walker, Noble Dude Founder:

“It’s an absolute pleasure to welcome an athlete of Declan’s calibre to the Noble Dude brand. He represents our focus as a fashion label to create clothing that’s purposeful, desirable and above all incredibly comfortable. 

In his riding career he needs apparel that lets him perform to his best every time, and it’s very gratifying that he’s been so keen to be a part of our story. We can’t wait to see what the next year holds for Declan, not least the 2024 Olympic Games in Paris.

Signing an Olympic medal-winning sportsperson is something I wouldn’t have dreamt of when Noble Dude began just a few years ago, but here we are about to embark on a thrilling new deal that will help us reach new audiences and support an immense British sporting talent.

The deal, negotiated by Noble Dude, their investors Graft Ventures & Brooks’s management agency, The Athlete Media Group, will run for 12 months from October 2023 with the option to renew.

Bluewater Group Re-Sign World Leading Formula Kite Athlete, Ellie Aldridge

14 November 2023 by

The 26-year-old became Bluewater’s brand ambassador 12 months ago due to her commitment to promoting plastic-free clean seas and opposition to single-use plastic bottles.

She will work closely with Bluewater to actively promote the brand’s sustainability initiatives, create bespoke content for her social media platforms, , wear Bluewater-branded clothing, co-design her own recycled water bottles and represent the brand wherever she competes around the world.

“Aldridge is one of Formula Kite’s most successful international competitors with a deep-rooted passion for sustainability by ridding the planet of single-use plastic bottles,” said Bluewater founder and CEO, Bengt Rittri, one of Sweden’s leading environmental entrepreneurs.

Aldridge proudly says kite-sailing is closely involved with the two natural resources of water and wind, which makes it deeply connected to the environment and its life-giving elements making her work with Bluewater a perfect fit.

The British athlete now has her eyes firmly focused on representing Team GB at the 2024 Olympic Games in Paris, where the sport will make its debut, as she has recently been selected for Team GB.

Her role as a pioneer for the fastest sport at next year’s Olympic Games was confirmed by a raft of wins in the KiteFoil World Series in 2023 and she mostly recently won the 2023 European Championships on home waters off Portsmouth back in September.

“I am delighted to continue my work with Bluewater and can’t thank the purpose-driven Bluewater team enough.  Working with such a sustainability pioneer is a great privilege.  Their support has been priceless and I am excited about what is to come in 2024 both on and off the water, “ said Aldridge of her renewed partnership.

“Ellie is a huge ambassador for sport and the powerful role it can play in driving greater awareness, buy-in, and action around a more sustainable future for the planet and turning the tide on plastic pollution and related chemical contamination in the world’s oceans, rivers and lakes,” said Bluewater spokesperson Dave Noble, chief communications officer for Bluewater worldwide.

 

For more information on the renewed partnership, please contact Dave Noble at david.noble@bluewatergroup.com or +44 7785 302694. www.bluewatergroup.com

About Bluewater
Bluewater has set its sights on being the world’s most planet-friendly beverage company by innovating disruptive water purification technologies for home, work, and play. Providing drinking water generated and distributed at the point of use, combined with reusable stainless steel and glass bottles, is helping Bluewater to break the stranglehold of single-use plastic bottles and their unnecessary, polluting transportation. Bluewater products are available to consumers, hotel and catering operations, and event and venue organizations in Europe, the USA, the UK, China, Southeast Asia, the Middle East, and Africa. Bluewater has been honored with two Fast Company World Changing Ideas Awards, a K&B Kitchen Innovation of the Year Award, and has been recognized for its sustainability efforts by numerous other publications. https://www.bluewatergroup.com

The Junior Rugby Stars of the Future: Sevenoaks RFC

24 October 2023 by

In common with clubs across the UK, Sevenoaks Rugby Club is committed to encouraging youngsters to tackle the sport.

But, while most comparable Nat 2 level clubs are lucky if their numbers hit the hundreds, Sevenoaks has north of 970 youngsters on its books.

Come rain or shine, the mini players – who range in age from three to 17 – don their kit and take to the pitch every Sunday for training under the watchful eye of 120 volunteer coaches.

And head coach and director of rugby Adam Bowman hopes at least some of them will follow in the playing footsteps of two of the 98-year-old club’s finest alumni; Saracens flanker Ben Earle and Worcester Warriors and England Under 20s Women’s player Tori Sellors.

Along with the junior club, Sevenoaks has three senior teams, men’s, women’s and mixed and Adam hopes that by fostering an early interest in the game, some of today’s juniors will be tomorrow’s seniors.

“But even if they don’t stick with rugby when they’re older, they will have learned skills that will stand them in very good stead in all aspects of their lives,” he said.

“Rugby is the quintessential team sport. You have to work together, you have to anticipate the direction of play and you have to act quickly and decisively.

“And it is also a hugely social sport, which breaks down barriers in a a way few other sports do. Once you’ve played rugby – even at the most basic level – you’re part of a huge family of past and present players.”

Determined, too, to quash any notion that rugby is an elitist sport, Sevenoaks Rugby Club also has a thriving community programme, providing PE Lessons, after school clubs and game for the 11+ age groups in state schools across the county.

Adam and his team of volunteer coaches also work with primary schools and offer refereeing services to other clubs.

“It’s about trying to give as much back to our community as we can,” he said.

For more information visit
https://sevenoaksrugby.com/

Ocean Guardian Alice Read: Athlete, Scientist & Conservationist

21 September 2023 by

And 25 years later she is not only one of windsurfing’s rising stars but at the forefront of a new water sport; winging – and a passionate advocate of ocean science and marine conservation.

From a childhood spent in Oxford , learning to windsurf on a small reservoir with team 15, she went on to compete in Techno, achieving the Inland UK national title in 2011, 2012 and 2013 and 10th place in her first world championships in 2012.

She then went on to swap surfing for studying, travelling to Madagascar and Australasia, before heading to Plymouth University to study ocean science and marine conservation.

While there she also completed a HSE diving qualification, worked at the National Marine Aquarium as a diver and studied the effect of plastic microfibres on plankton for her final thesis.

She joined the IQFoil project in 2020and is currently in the British Sailing Squad, full time campaigning for the 2024 and 2028 Olympics.

 

However, everything she has achieved was thrown into jeopardy last year when she collided with another windsurfer and was struck across the face by a boom, breaking her cheekbone.

Thrown into jeopardy and also into perspective.

“It was my first significant injury,” she said, “and it made me very aware of dangers I hadn’t considered before. It has actually made me a better surfer – and thankfully my face has recovered.”

Although her dream of winning a world or European Championship medal – and ultimately an Olympic one – at windsurfing remains undimmed, she has her sights set, too, on bringing winging to the mainstream.

A combination of windfoiling and kite surfing it involves riding a foil board while holding an unattached, inflatable sail and of course it provides Alice with yet another reason – should one be needed – to take to the ocean.

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