AMG Partners With League Leaders – The UK’s Only Youth-Led Sport x Creativity Platform
AMG has agreed a year-long partnership with London-based Charity and Creative Agency, League Leaders.
The partnership will see both parties work together across all areas of their respective offerings including talent management, events, client campaigns & social impact work.
Notably, League Leaders’ charity arm will become sports marketing agency, AMG’s, UK charity partner of choice for 2026 and League Leaders Live, the organisation’s creative agency, connecting young talent to sport clients, will act as AMG’s in-house creative agency.
Changing young people’s futures with sport, powered by youth and made with creativity is what League Leaders is all about. They enable underrepresented young people aged 14-24 from disadvantaged communities UK-wide to access sport: playing it, redesigning it, working in the sector and growing as leaders in life.
AMG is the sports agency powered by purpose-driven talent. It harnesses the superpowers of elite athletes & other pioneering talent from around the world to help brands grow their reputations and bottom lines.
Paul Jenkins, CEO & Founder of League Leaders said of the partnership,
“We are anticipating great things in our worlds of youth, sport and creativity in 2026 by partnering with AMG. From the start their purpose was inspiring, and clear, being very closely aligned with ours – that sport can be a force for good in people’s lives, if they are given the opportunity to access sport how they want to. With the potential of AMG’s vast roster of sport talent and their ability to create paid work opportunities for young talent through our creative agency League Leaders Live, means the two organisations are going to be making waves across the sport sector and beyond. Keep your eyes peeled for LL x AMG!”
Mark Middlemas, CEO & Founder of AMG, commented,
“I am delighted we have partnered with League Leaders. Their experience & work with young people & cutting edge youth brands is so inspiring. To have such talented 16-24 year olds on the front line of real life insight fuelling our creative solutions for clients is hugely exciting. Their work is authentic, honest & very real powered by their own human stories and I’m excited to see the work we can do together for brands.”
LET’S TALK! If you are a brand, agency or the media and want to talk further please contact mark@athletemedia.co.uk / paul@league-leaders.com.
