The Athlete Media Group, is a leading sports marketing agency that represents elite British & international athletes with a current portfolio of 48 athletes in 30 sports.

Our athletes are a unique blend of Olympic medallists, world champions, World Cup winners, world record holders, rising stars & retired sports people.

AMG works with these athletes to help them build their personal brands, enhance their media profiles and establish strong business partnerships to support their careers in sport & beyond.

Mark Middlemas, the CEO & Founder of The Athlete Media Group, said: ““I am delighted to partner AMG with the Mighty Oaks.  Sevenoaks RFC is a thriving rugby club with brilliant players at all levels, strong values & a hugely loyal fan base & I look forward to working with Adam Bowman & his formidable team.”

Our AMG team are excited about the partnership & are looking forward to seeing the partnership activation in its many forms in the games that lie ahead.

Orca Sportswear has announced its partnership with leading British female triathlete, Sophie Coldwell.

🥇🏊‍♀️🚴🏻‍♀️🏃🏻‍♀️Coldwell was quickly off to the races in 2022 medaling at WTCS Leeds, Montreal & most recently winning mixed relay Gold at the 2022 Commonwealth Games.

🌊💚”We are excited to see Sophie doing so well on the global circuit. Equally impressive is her work off the race course with her commitment to sustainability an inclusion. Core values that align perfectly with our brand initiatives.” Arrate Vidarte Ojanguren, Orca Marketing Director.

👀🔥On Sunday Sophie was on her home turf at Super League Triathlon London where she came an impressive 4th.

#sport #athlete #triathlete #partnership #chasingepic #borninthewater#BeMore

Leading bike specialist Balfe’s Bikes have partnered up with Team GB Track Sprinter & Tokyo 2020 Olympic Silver Medallist Ryan Owens.

Managed by The Athlete Media Group, Ryan has several medals under his belt (including a recent silver at the Commonwealth Games, 2 UCI World Championships medals and a Silver at the Tokyo 2020 Olympics) and is now working towards the next steps in his career at the London Business School.

As part of his move to London to study, Ryan was keen to work with a cycling retailer local to his new home and reached out to Balfe’s Bikes to discuss teaming up.

Balfe’s Bikes were more than happy to supply Ryan and his partner Sinead with an Electric Brompton each, as well as support throughout the year, enabling them to ditch their car for good and experience life in the capital by bike.

On working with Balfe’s Bike and choosing the Brompton Ryan says:

“I’m delighted to be teaming up with Balfe’s Bikes going forward. They’re a top bike shop with an excellent range and great staff so I couldn’t think of a better place to get set up for London cycle commuting.

I love a great British design, so when it came to choosing a bike for commuting, I knew from the start I wanted to go with a Brompton. The Electric models just add another dimension to their already iconic design. They’re the perfect bike for my commute to business school, allowing me to arrive at lectures fresh and bring them inside for security.”

Balfe’s Bikes Marketing Manager, Queenie Waterman says:

“It was clear from the start Ryan has a real passion for cycling as a whole and we’re over the moon to have him on board as an ambassador for Balfe’s Bikes. It’s great to see such a high calibre athlete leading the charge in support of the use of more sustainable means of travel and we can’t wait to follow his travels on board his Brompton throughout the year!”

About Balfe’s Bikes: Since Richard Balfe opened the first shop in 2008, Balfe’s Bikes has remained an independent business run by cyclists, for cyclists. With 12 stores and a warehouse and distribution centre near Gatwick Airport, Balfe’s are able to service riders of all levels and disciplines across London, the South East & beyond.

And he hopes to be 100% carbon neutral with all of his equipment – with every single item he carries, uses or wears either fully recycled, recyclable, eco or environmentally friendly.

He will also wear recycled clothes, shoes and natural suntan lotion while sporting sunglasses and a towel made from fishing wires.

Haze will use a bamboo toothbrush and eco-friendly toiletries, eating locally sourced sustainable food and sleeping on beaches during his five-day eco adventure.

However, key to the Great Green Paddle project is a custom-made, totally recycled, 14-foot white SUP board.

Nicknamed Iceberg, it was crafted by a boat engineer and is made from wooden scaffolding, house insulation and boating shrink wrap.

“It’s a work of art, there’s nothing like it, it was created from materials pulled from a skip and it’ll probably be the only iceberg you’ll ever see off the Isle of Wight” he said.

Haze, from Bournemouth, kicks off his top-to-toe environmental challenge on 1  August – to coincide with the Cowes Regatta – and is teaming up with Empower Energy to attempt the world’s first completely carbon neutral environmentally friendly expedition by SUP.

David hopes to raise more than GBP1,000 for Surfers Against Sewage during his solo trip and boost awareness of UK double Olympian sailor Hannah Mills’ Big Plastic Pledge; which asks athletes and their fans to reduce the use of single-use plastic.

A former forex trader in London, the public schoolboy hit hard times after losing his lucrative city job.

He descended into a life of crime and drug taking, went on the run after arrest, twice tried to commit suicide and ended up with two stints in prison for burglary and handling stolen goods.

After enrolling in a prison reform programme, at HMP Guys Marsh, he turned his life around: “For the first time in my life I learned to ask for help and to accept it – I realised my previous lifestyle was unsustainable and my whole outlook changed.”

David took up paddle boarding “for the sense of freedom it gave me” and now divides his time between his sport, working in penal reform, fundraising for charities and mentoring young people.

Since his u-turn he has notched up seven SUP world records and set his sights on adding two more world records to his growing collection later this year.

In late August he heads to Iceland in a bid to paddle across its longest lake, Lögurinn, in the fastest time. Lögurinn covers an area of 84sq km (32sq m) and, to break the record, David, need to cross it in under six hours.

Then, in September, he will attempt to break 33 SUP world records on 33 lakes, across 33 European countries, in 66 days.

Haze, who currently works as a consultant for the Criminal Justice System,

Said: “It’s not all about pursuing world records. I share my story to highlight the importance of reform and rehabilitation and to show others that our pasts and mistakes do not define who we are.”

If U Care Share was founded in 2011 by County Durham mum Shirley Smith after losing her eldest and much-loved son Dan to suicide on Easter Monday 2005.

Intervening to prevent suicides and providing family support after suicide, its staff also run workshops teaching those from seven to 25 the importance of mental along with physical wellbeing.

The charity, which works with the Premier League and League Football Education to address the issue at football league clubs across the UK, was recently joined by GB judo champion Lachlan Moorhead.

And now Olympic and World Cup medallist, world champion and five times national cycling champion Ryan Owens has offered his support in a bid to bring down rising rates of suicide among young men in Britain.

Ryan, who started competitive cycling when he was 13, said he has seen at first hand the devastating effect loneliness can have on young men.

“Loneliness sounds so unthreatening,” he said, “But it can be fatal and it’s crucial that everyone – but particularly young men, who aren’t necessarily used to expressing their emotions, can talk about their feelings.

“I feel so strongly about this that I wanted to offer practical help – not just sympathetic social media soundbites – and that’s why I’m really pleased to be supporting If U Care Share and the phenomenal work they do.”

Lachlan, a Grand Slam and multiple European medallist who started training in judo at age six, was just 11 when his idol, World Judo Champion Craig Fallon, died by suicide in 2019 aged 36.

“He was my hero,” he said, “and the best judo athlete to ever come out of Great Britain in my opinion.

“I barely knew him but what his death showed me was that often people who seem fine are struggling inside and my opinion is that we don’t talk about this often enough.”

Lachlan and Ryan were introduced to If U Care Share by Athlete Media Group – which represents athletes from a variety of sports, united in a desire to give back to society by lending their voices to a range of causes, from ocean plastic to bullying, sustainability and diversity.

Their support, said the charity, could “very well mean the difference between life and death,” with current figures showing male suicides are triple those of women.

Seventeen years on from her son’s death, Shirley still does not know what drove him to take his own life, “but we also know that 75 per cent of men that end their lives have no diagnosis, or history of mental illness,” she said.

“However, sport can reach people – especially young men –when other methods fail,” said Shirley, “which is why we are so thrilled to have Lachlan and now Ryan on board.”

And the 21-year-old hopes to raise awareness of the rising number of suicides among young men after figures showed male suicides are triple those of women.

Lachlan, a Grand Slam and multiple European medallist who started training in judo at age six, was just 11 when his idol, World Judo Champion Craig Fallon, committed suicide in 2019 aged 36.

“He was my hero,” he said, “and the best judo athlete to ever come out of Great Britain in my opinion.

“My dad and I would travel for miles to attend his masterclasses and, like everyone in the sport, we were utterly stunned and bewildered when he died.

“I barely knew him but what his death showed me was that often people who seem fine are struggling inside and my opinion is that we don’t talk about this often enough.

“Judo is seen as a pretty macho sport and I hope that by getting involved with If U Care Share I can really help them push the message that mental health issues can affect anyone and that it is vital to talk, because that really can mean the difference between life and death.”

Lachlan was introduced to If U Care Share by Athlete Media Group – which represents athletes from a variety of sports, united in a desire to give back to society by lending their voices to a range of causes, from ocean plastic to bullying, sustainability and diversity.

The charity was founded by Shirley Smith after losing her eldest and much-loved son Dan to suicide on Easter Monday 2005.

“Dan had no previous history of mental illness and had never reached out to our GP,” she said.

“He had a job, plans for the future and a family that loved him and showed no signs of his intent or the inward struggle that led to him ending his life.

“Seventeen years on, we still do not know what lead to his death,” she said, “but we also know that 75 per cent of men that end their lives have no diagnosis, or history of mental illness.”

She founded the charity in 2011 with the aims of intervening to prevent suicides and providing family support after suicide and now runs workshops teaching those from seven to 25 the importance of mental along with physical wellbeing.

The charity is also working with the League Football Education to address the issue at football league clubs across the UK.

“Sport can reach people – especially young men –when other methods fail,” said Shirley, “which is why we are so thrilled to have Lachlan on board.

“He is not only a credit to his sport but to his country and we are delighted he has agreed to become an ambassador for If U Care Share.”

For further information, interviews or images please contact Bernice Saltzer at AMG’s PR team, Sorted PR on 07977 860183 or email bernice@sortedpr.com