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“It’s attention & time that are in constant conflict but I love it.” | Jade Lally

12 January 2021 by

Following on from our interview with GB Olympian Zoe Gillings-Brier, athlete Jade Lally has weighed in on her experience of motherhood. Lally’s original involvement in sport began with high jumping in school, however she was quick to discover her natural talent for shotput and discus.

As discus is a less popular sport in the grand scheme of athletics, Lally must strike a balance between her new venture into parenthood with her involvement in a lesser-funded sport.

There are many misconceptions surrounding discus throwers (“that you need to be massive” or “fat” Lally points out) but also misunderstandings that female athletes will stop their involvement in elite sport due to motherhood: “I think there are people that will judge my decisions on still being selfish and still trying to make a career alongside being a parent. But I don’t pay attention to them. I know I am a good mum and do my absolute best to be there for her and give her the best life I can.”

Photo by Getty Images

Lally’s pregnancy came as a blessing in disguise. Talking to AMG, she revealed how she hadn’t always wanted to be a parent. Though she had thought about the possibility of parenthood, she assumed that if she were to do so it would be at a point in her life where she could carry a child on her terms. Although the pregnancy came as a surprise, Lally remains immensely grateful for the timing allowing her to carry a healthy baby to 37 weeks, despite her waters breaking at 25 weeks.

For Lally the new venture as a mother has not always been plain sailing. Compatibility of an elite sports career and parenting was always a concern. “For some people it would be [compatible], for others it’s career over. I hoped I wouldn’t be the latter” she explains. “I’m not rich and I rely on my own abilities to manage money to make my life work…Aside from money, it’s attention and time that are in constant conflict. I want to be the best athlete I can possibly be, which takes time and effort. I also want to be the best parent I can be. Which also means time and effort, but also to be present.”

Nonetheless, it would appear that the very nature of sport allows women to prepare for motherhood in a unique way. Although parenthood is regularly cited as extremely challenging at times, it is also often very rewarding – very much like sport. “Prioritising things, making sacrifices and difficult decisions” are all parts of sport she is accustomed to explains Lally, “parenting is a bit like that. It is also about accepting that plan A probably won’t happen, so adapting plans and getting things done no matter what is definitely something that happens in sport that crosses over into parenthood.”

Photo by Adrian Howes Photography

It is certainly possible that sport could do more to help athlete mothers however, particularly in the less mainstream sports such as discus. Though there are heavily publicised, regularly televised athletes who are also mothers, the financial aid and maternity support for women in smaller sports does not compare. “Not even the Governing body offered a congratulations” Lally notes, but “There are plenty of athletes that are just as good as [mainstream sportswomen] that haven’t received that help.” Her grittiness has undoubtedly increased since giving birth to Nyla. Due to the “carnage” which her body undertook she had to take time to recover, retrain and get back onto the international scene: “the ‘lesser known’ athletes that have made it back to international level after having a baby are tough women and not to be underestimated.”

Though Lally’s focus is now bifurcated into caring for her daughter and competing at a high level she is adamant that both parenting and sport remain her priorities and enjoys watching Nyla continue to grow and develop. In terms of her future plans, Lally has rightly set a high bar: “[I want to] Go to my second Olympic Games. To win the Birmingham Commonwealth Games in 2022. To go to my second World Championships.” AMG will be supporting her the whole way.

Photo by Getty Images

GUNNING FOR GOLD | Georgina Roberts

8 January 2021 by

At the time of the interview in early December, Roberts was in-between homes: for her coaching role she is on the road and staying at hotels. Because of COVID-19, Roberts had not been home to Flintshire for a while as lockdown restrictions encouraged minimal travel between England and Wales.

The daughter of a farmer, Roberts had always been aware of sports shooting. However, her first involvement with the sport was at a local charity event on a give-it-a-go stand. After impressing (the now former) Great Britain shooting team member, Katie Cowell, Roberts was quickly taken under the wing of one of the coaches. Within the space of six months Roberts achieved her first Welsh cap, quickly transitioning and making an appearance for Great Britain at the Junior World Cup. “It was a bit of an emotional roller coaster” Roberts explains. Despite this she was very well supported and “very fortunate” that her school encouraged her to push her athletic limits: “it was a real life-changing year, going from no shooting at all to going through those different transitions. It was good!”

Limit-pushing remains at the top of Robert’s agenda, especially with 2021 holding much more promise than a turbulent 2020. If balancing a part-time business degree, a job in digital publishing and an elite career in shotgun shooting wasn’t already enough, Roberts is determined to add to her silver (or gold) ware. Upon being asked whether she prefers being an athlete to a coach she is quick to add that being an athlete is her current priority: “I want to win that medal, I want to go to the Olympics, I want to be an Olympic gold medallist – which you can’t do as a coach. You can coach an Olympic gold medallist, but I want to have that medal for myself [first]”.

Nonetheless, Roberts is certain that she wants to help people do the same in the future, too. At the age of 23, Roberts prides herself on being not only a successful athlete with plenty of ambition, but also a fully qualified shotgun coach with both ISSF D Coach and CPSA Safety Officer licences. Though competing as an athlete was her first love, coaching is definitely on the cards once she has completed her competitive career. “I love helping people and trying to help other people achieve goals using various different techniques” says Roberts, “and I don’t think I’ll ever be able to stop coaching [because] it’s something I feel so passionately about.”

Off the shooting range, Roberts’ commitment to the sport has seen national recognition. In 2019, she was the recipient of a Women of the Future Awards for her dedication to sport, beating multiple other recognised and decorated contenders. Talking to the British Association for Shooting and Conservation (BASC), Roberts spoke about how she didn’t expect to be even shortlisted, never mind winning, and the recognition of her hard work meant “the world” to her.

In such a short span of time Roberts has exceeded many people’s expectations, yet she still plans on pushing herself and harnessing her passion for the sport – this includes the championing of shooting as a sport for both men and women. Roberts highlights that she has been fortunate that few of her experiences in the sport have been negative, mainly emerging from a lack of understanding rather than ill-intention. Today the sport remains ‘very male dominated’ according to BASC, but there has been a great increase in female interest with shotgun certificates issued to women in England and Wales reaching over 1000 in number as of June 2019. The Telegraph also reported last year that ‘The number of firearms has risen from just over 435,000 in 2008/09 to more than 596,000 in 2018/19 with the number owned by women having increased by 10 per cent in just two years, from 32,400 to 35,600.’

Roberts has met many amazing women through the sport, however every one of her coaches have been men – all of which have helped her on her journey as both athlete and coach. Upon asking her what advice she would give to aspiring sportswomen, Roberts states every athlete should know why they do the sport. Knowing what the ‘why’ factor is, Roberts suggests, is the foundation of athletic enlightenment. Robert’s ‘why’ factor is threefold: “to protect and promote my sport…to encourage and inspire others” and “to strive for greatness”.

 

“It’s the little conversations that add up” | Kirstie Urwin

4 January 2021 by

One thing that Urwin was acutely aware of during her junior career was that she could only ever compete in single gender categories, with the 420, 470 and 49erFX classes being separated into male and female. However, when Urwin progressed into the Nacra 17 class – the fastest and most technologically advanced boat class – she was then able to pair up with male athlete, Rupert White.

 

Both Urwin and White were selected to go to the 2012 ISAF Youth World Championships in Dublin, with Urwin bringing back a bronze and White a gold. White had also recently won another world title and Urwin the European title. During this period of amazing success the two became great friends, however they continued to compete separately until 2015.

During the interview, Urwin explained how she found the Nacra 17 class as deeply empowering for it has the ability to break down gender stereotypes that sport is so often tainted by. When the class was introduced “the immediate assumption was that all of the crews would be male and all of the helms would be female because of the physical aspect of the crews role”. However Team White-Urwin, along with multiple other teams, went against the grain and placed White at the helm, and Urwin as the crew: “so many of us have just completely smashed that misconception out of the water and proved time and time again that there’s absolutely no reason why we can’t compete against those male athletes and do just as good a job as them, if not a better job.”

Breaking this barrier down further, the Rio 2016 Olympics saw Nacra 17 gold, silver and bronze medals being awarded to Argentina, Australia and Austria respectively. All three of these teams had a male helm and a female crew. Urwin commented that this was quite unexpected, but nonetheless a humongous victory for female athletes: “the medallists that Rio 2016 [saw], were all the opposite way around in terms of physicality…and that’s a really empowering thing. I think when it comes to women in sport, it’s all about sport being open-minded and giving people the opportunities.”

Challenging the status quo is a major part of Urwin’s philosophy, and certainly a principle that she carries throughout her training and competing. Being a woman in sport is doing just this she suggests, but we need to be more aware of how we treat female athletes in comparison to men and the expectations that we hold these athletes to in a gendered light: “I think every time you challenge a female athlete on what they can achieve…you beat down what their own internal perspective of what they can achieve is, and we need to be building those athletes up. We need to be saying to female athletes there’s no reason why you can’t achieve what male athletes are achieving…And as you challenge yourself, you can break those expectations and prove them wrong.”

Urwin is keen to state how elite sport is not only physically challenging but mentally challenging for those who participate, too: “there’s challenges to being in an elite sports person because of the level that you’re pushing your performance to, and you’ll strive [for] perfection in everything you do. Obviously there’s going to be challenges in terms of your mental health but I think it’s all about the balance, realising that you’re competing in a sport, you’re getting to travel around the world and trying to really draw on the positives of the mental side”.

Having undertaken a mental health first aid course and completing a degree in Sport Psychology Urwin has found herself aware that not only does being active bring a release, but sailing also allows her to “learn about different cultures, different perspectives” and meet people that show you “what you can achieve and what can be done when you put your mind to it”. All too often athletes are portrayed as indestructible superheroes which can lead to mental health being put on the back-burner in many elite sport communities. Only recently has discussing mental health in elite sport really moved into the spotlight, for example the BBC documentary on Andrew Flintoff and his battle with an eating disorder, and West Ham United captain Gilly Flaherty discussing her mental health struggles.

In 2019, The Independent reported that athletes have helped provide a huge shift in attitudes to discussing mental health. Deputy CEO of charity Sporting Chance, Shellie Heather, stated that “The more players/ex-players that speak openly about their issues in the press and media often leads to a spike in calls”.

Communication and de-stigmatisation are key to moving forward Urwin highlights, and something which athletes, coaches, and the teams can do more of. Sports ultimately should not be an area which shies away from discussing mental health, but one that promotes it’s importance: “if we can be vulnerable…[and] really show that despite those issues that we have and those challenges that we have, we’re able to rise above that and perform to such to an elite level, then there’s no reason why anyone else can’t break through those barriers as well.”

Yacht designer, sustainability champion, world class windsurfer | Sam Sills

21 December 2020 by

A recent report produced by Brunel University suggests that even a Christmas dinner can produce a carbon emission larger than a single flight from London to New York. With society frequently incorporating methods of being ‘more green’ and reducing its carbon footprint, people are continually looking for new and improved ways of being eco-friendly.

Because of this social change,  sustainability is often a passionate cause for many athletes, with AMG supporting Hannah Mills, Saskia Sills and the Big Plastic Pledge. Though he may not be cooking his turkey ‘sous vide’ this year as the scientists advise, champion windsurfer, Sam Sills, has contributed his efforts and championed the reduction of sport’s carbon footprint in an alternative way.

Photo 1: Sam speeding along on his IQ Foil  (Credit: Felix Diemer) 

It is evident that Sam is heavily influenced by his home county, Cornwall. With white sands, crystal clear seas and plenty of lakes, Sam was quickly hooked on the windsurfing scene available to him, yet equally passionate about maintaining the beauty of the place he fondly calls home.

Having travelled far and wide with the sport – from far flung and exotic locations such as China, to European destinations such as Madeira and Scandinavia – Sam has at times lived in his van for maximum efficiency, decked out with solar panels, facilities to cook and a place to sleep. He does however confess that it was particularly tiring to windsurf at a high level and achieve sufficient rest whilst living on wheels, therefore he is impartial to an Airbnb stay when necessary.

Perhaps Sam’s most exciting contribution to reducing windsurfing’s carbon footprint is through his career as a naval architect which he undertakes alongside competitive windsurfing. Having graduated from Southampton Solent with a 1st class degree in Yacht and Powercraft Design, Sam has put significant efforts into making sailing and board sports greener. In 2014 he was a finalist in the Royal Institution of Naval Architects (RINA) Innovation Design awards with his final year project where he designed a luxury 24m Trimaran in a wood and carbon fibre composite, aimed at investigating sustainable Yacht design alternatives and reducing environmental impact.

Photo 2: one of Sam’s designs

Recently, he has been working on electric boats in Norway with ZEM energy. The boats are without engines, emissions-free, and are almost entirely powered by renewable resources. He has also been working with Kona Sports in Sweden, where they have managed to 3D-print prototypes using a special by-product tree resin, recycled from the wood industry. As a result, prototype boards used in creating the final design, were completely recyclable and created zero waste.

Sam also attributes a lot of his inspiration from sister Saskia. As she is a Geography graduate and works with The Big Plastic Pledge, she understands “how we should face” environmental issues at a deeper level –  “that really has been amazing for me to kind of soundboard off her and hear what she thinks in terms of how it can improve things, so that’s been amazing!”

Photo 3: Sam’s sister & sustainability inspiration, Saskia

Not only is Sam championing better methods of sustainability in sport, but so is the wider windsurfer community. Recently, the iQFoil by Starboard became the official Olympic windsurfing equipment and has multiple environmental pledges, including a plastic offset programme and a ‘carbon net positive’ programme, where Starboard plant a mangrove tree for each board produced.

For Sam it is not only about raising awareness surrounding sustainability in sport, but getting people to “kind of fall in love with [nature] and then take more care of it”. Sam, along with his sisters Saskia and Imogen, are Olympic hopefuls for Paris 2024. Currently, he is training in Lanzarote, the Canary Islands, until the racing season begins in March. 2020 is almost over, but Sam Sills Olympic hopes are only just beginning.

“LIFE ISN’T ABOUT FINDING YOURSELF, IT’S ABOUT CREATING YOURSELF”| ELLEN MEEKINS

15 December 2020 by

The future looks bright for OCR as it is a contender for the Olympic Games: The Mission of FISO is to promote the Obstacle Sports throughout the world, to lead Obstacle Sports, and meet the requirements as specified by the International Olympic Committee and the International Paralympic Committee.

British athlete Ellen Meekins’ first foray into Obstacle Couse Racing (OCR) began when she and her brother, Oliver, entered a Tough Mudder competition for fun in 2018. In preparation for the Tough Mudder, the Meekins siblings decided that they would also enter a Spartan Race not knowing that Tough Mudders are considered as a teamwork-based ‘fun run’ and Spartan races are tougher, ‘fun run’ and Spartan races are tougher, more physically challenging and has the  slogan: “You’ll know at the finish line.” After weeks of training, Ellen won her age category and finished in the top 4 of the competitive female race: “I thought ‘okay – well, this is something I could be quite good at’ and I just decided I loved it so much [I] became obsessed”.

Since this adventure, Meekins has established herself as a competitor on the OCR World Championships circuit. Though the buzz of winning is a great enough endorphin-high to keep her elated for weeks after the competition, it’s not actually the winning which keeps her motivated. Part of her love for OCR is the people. “The enthusiasm, the love, it’s amazing” she comments, “I did a race in Madrid last year and it was between me and this other girl. At the finish line [it was] just big hugs, [we started] following each other on Instagram, and started messaging each other”.

Meekins also highlights that it is not just the people but the places she gets to go. Whilst talking to AMG, she lists the multiple places around the world which she has been able to venture via the means of OCR. From smaller courses at Twickenham Stadium to racing up Big Bear Mountain, California, the difference of the trails and terrains are what keep Meekins excited to swing through monkey bars and master sternum-checker logs.

“I love actually the training” Meekins exclaims when AMG asks her why she loves OCR so much. “You never actually feel like you’re training. On my training fitness program…it’s so varied. I just enjoy the actual journey to get to the race.” Perhaps a testament to Meekins’ claim is how she encouraged her mum to train and compete alongside her: “At the moment she can do a couple of monkey bars, but our goal is that she’s going to run her first race in Majorca next year and I’m actually going to run it for fun with her…It’s a sort of training for every day – picking up heavier things and picking them up correctly and being able to run. It’s quite amazing.”

Though Ellen is currently ranked as one of the top female obstacle course runners in the UK, it is clear that OCR is not just an event for the seriously competitive but for family and fun-runners alike. It is possible that OCR holds an important key to increased fitness cross-generationally. A 2018-19 survey by Sport England showed that as the population ages, inactivity levels increase massively. However, participant age range in Tough Mudder competitions varies from 24 to 49 years of age, plus the UK Obstacle Sport Federation offers race age categories from under 9 years old to 40+. As of 2020 there are 31 national obstacle course federations in Europe and the number is continuing to grow, however 50 federations are required for Olympic consideration.

It would appear that, although the training has specific elements, OCR is a combination of different skills and would be a great fitness opportunity for anyone who enjoys exercise. Trail running, CrossFit workouts, free weights and mobility exercises all come in handy Meekins mentions, however there is such a variety within OCR that many disciplines are catered for. Racing takes place over distances starting at 100m (sprint) to 50km (60 obstacle Spartan race). There is also the opportunity to do it as part of a team relay or just for fun – “There’s definitely something for everyone”.

Meekins journey into OCR has not only provided her with the opportunity to get fitter, faster and stronger, but has also offered her more unique experiences along the way such as competing on the television show Ninja Warrior (UK). It was an “amazing opportunity” where she “learned a lot”, however performing in front of a crowd certainly made the challenge harder. Nonetheless, it has allowed Meekins to further focus on high pressure situations.

A motto Meekins’ holds onto is that ‘Life isn’t about finding yourself, it’s about creating yourself’, and it is something which many people could truly benefit from. Meekins explains that the motto means that she believes in new challenges, “testing yourself, seeing what you can achieve builds who we are. This sport is a way I have built myself up by doing things I did not know I was capable of. New experiences, seeing new places and new people, I believe will build a better you.” It is a motto that many may benefit from, and OCR could be the sport to push the boundaries whatever the age and whatever the gender.

THE HARD YARDS MATTER MOST | Jay-Marcus Rhoden-Stevens, 400m

10 December 2020 by

Rising start Jamal-Marcus Rhoden-Stevens is what you may call a late-bloomer. Though he is best known on the athletics circuit as a nippy 400m runner, he actually participated in several sports before taking up sprinting full time. For a while, Rhoden-Stevens played semi-professional football for Welling FC. He suddenly concluded his career in favour of athletics and become a competitive long jumper. However, it was the sprinting practice which he found the most enjoyable, so at the age of 18-going-on-19 he found his calling. Now, Rhoden-Stevens boasts a 46.54s 400m personal best.

More often than not, athletics stars begin their track career early on in their teenage years. Other famed 400m runners such as Martyn Rooney and Christine Ohuruogu competed as juniors, participating in events such as the London Youth Games, the European Junior Championships and the Junior World Championships, however this was not the case for Rhoden-Stevens. This is certainly not to say that he is any less prepared for success. 100m athlete Adam Gemili also began sprinting full-time at the age of 19, and has since gone on to win multiple international medals.

The decision to take a leap of faith into the unknown is an admirable move by Rhoden-Stevens, as there is never a guarantee that the move will pay off. Rhoden-Stevens considers this his mindset though: he is a self-proclaimed go-getter, glass-half-full kind of athlete. The question of how he will achieve greatness comes after his decision to fully pursue it.  Currently, Rhoden-Stevens is located at a warm weather training camp in Jamaica in order to gain new perspectives and get outside of the London bubble. His sudden decision to go to Jamaica was another one of Rhoden-Steven’s moves to push himself further: “I don’t think of how, I just think ‘I’m going to do this’. To people it’s a bit like ‘what is this guy talking about?’ But for me, that’s my mindset. That’s how I stay positive. I keep on dreaming because if I stop thinking about possibilities, then I’ll probably just quit.”

Rather than viewing his ability to sprint as a gift, Rhoden-Stevens views his venture into sprinting as a great opportunity. Knowing that time is very rarely on the athlete’s side, he is hyper-aware that he needs to make his time count as an up-and-coming elite athlete. “I always think to myself…you have a small window [for] doing something in your life. After  that, you are growing up again, getting older, and you just don’t want to live with any regrets. I always think to myself ‘Okay, I’ve got [an] opportunity to be good at a sport or an opportunity to be good at whatever I’m doing. Make it count.” Knowing that he has explored his options, even if they did not work out Rhoden-Stevens suggests he is content with knowing he gave sprinting his all: “You can be one injury away from never running again. Hopefully that never happens to anyone, but it has happened to people and of course nothing is guaranteed in life…You just have to take the opportunity”.

Rhoden-Stevens partly attributes his positivity to his faith (and is quick to comment that the answer is seen as a bit of a cliché), but also the people who are close to him: “It’s the people that are close [to you] that keep me having possibilities in my head because I’m a dreamer. I’m a person that’s optimistic…I see someone do something and I’m like ‘I can do that!’”. Rhoden-Stevens has even viewed the global pandemic as a window of opportunity. His routine was “switched up” as he couldn’t train on a racetrack for a long time and the racing calendar was uncertain, therefore he began completing weight training at home and running on grass with friends: “Having them with me and doing sessions was really good and really uplifted me”. Rhoden-Stevens even found his lockdown training fun, as he discovered new methods of training which allowed him to “just be able to run…to do something that was good for me”. Learning how to be patient was another new found virtue for the athlete. Although he may choose to practice patience more often now there is no doubt that he is still eager to get racing again with a bid for the 2021 Olympics still on the cards.

2016 OLYMPIC CHAMPION, HANNAH MILLS MBE, JOINS AMG

8 December 2020 by

RUNNING LIKE THE WORLD DEPENDS ON IT | HYLO ATHLETICS

2 December 2020 by

“Throughout my life I’ve always been passionate about nature” Hylo Athletics’ co-founder Michael Doughty comments, “and I think the older I’ve got the more aware and educated I’ve become around climate and sustainability. I’ve always believed that [the] consumer has the ability to drive [a] kind of change by how they spend.”

According to RunRepeat, a site run by ‘sneaker fanatics’ and sportspersons, the only way to truly reduce the carbon footprint of sneakers is to improve at the entire process from rainforest to landfill. Enter Hylo Athletics, who not only source natural materials that are proven to be best in class for performance but also create the trainer so that it can be completely reused when you’re finished with them. Even the name ‘Hylo’ demonstrates dedication to a waste-free lifestyle, the title being taken from the plant hylotelephium which has the appropriate nickname ‘life-everlasting’.

Up until recently Doughty played professional football, and has been playing the game since the age of four. He therefore has a natural interest in sport, but he has made it his mission to combine his expertise with his eco-values “to inspire positive change”. The summarised  purpose of Hylo Athletics is to be an ‘athlete for planet’, which means athletes are “using [their] platform using sport, to inspire change and change mindsets”. It is fair to say that it is not just Doughty and his co-founders, John Prescott and Jacob Green, who believe that this is a purpose worth promoting. The brand is represented by multiple sports ambassadors, including Leeds United’s Patrick Bamford, number 1 T20 cricket bowler Sophie Ecclestone, champion golfer Charley Hull, super welterweight boxer George Davey and up-and-coming sports prodigies Alicia Regis and John Kpoku to name just a handful.

Doughty hasn’t always been a super-keen eco-warrior, but he does believe that nature has been the “thread” of his life and something he has shown perpetual interest in. Adopting a sustainable life style doesn’t have to be strict Doughty highlights. Instead, he suggests that taking little steps and habituating small practices is key to becoming ‘greener’: “the 1-2% margins are incredibly important and I think that’s an important message for us as a brand and as a consumer. You don’t have to be all or nothing. You can start taking good steps in the right direction and that will lead to better habits.” It would appear that Doughty’s philosophy draws many parallels with sport in that it is all about the marginal gains when looking for improvement.

Though Hylo Athletics’ trainers initially appear unassuming, the company have managed to take their commitment to sustainability to a microscopic level as well as macroscopic. Each part of the shoe is made from one of seven smart, natural materials such as algae bloom and natural rubber. According to RunRepeatthe most common shoe materials – polyurethane, nylon  and polyester – are disproportionately responsible for textile related carbon emissions. Their research also suggests that only 1 in 29 (3.4%) of trainers are considered eco-friendly, and the do not detail any shoes which are totally biodegradable. This is where Hylo Athletics have the upper hand – their product life cycle is circular as it can be composted and upcycled.

The company also aims to minimise their carbon footprint by sourcing materials within a 100km radius and by road transportation, not aviation. Doughty explained to AMG that the goal is not only to be carbon neutral, but carbon negative by “taking it beyond so you’re having a positive impact on the planet by taking out more carbon than you that you emitted”.

Currently, the prospects for athletes and the planet are not looking rosy. A staggering statistic which Hylo Athletics provided is that by the 2050s, with a ‘business-as-usual’ approach to emissions, only 10 of the last 21 locations to host Winter Olympics will remain ‘climate reliable’. Despite this, Doughty remains positive and sees the need for change as not only inevitable, but a source of inspiration. Currently, more than 85% of trainers are sent to landfill or incinerated at the end of their usable life and it is going to take a collective effort to minimise impact: “it’s going to take us all working together to make a better world in the future. And, as a brand, we want to be part of that discussion and we want to inspire other brands and other consumers that think differently.”

You can find out more about Hylo Athletics and purchase the world’s most sustainable running shoe here.

TICTRAC PARTNERS AMG FOR ATHLETE CONTENT SERIES

1 December 2020 by

Global employee wellbeing company, Tictrac, today announced a significant new partnership with The Athlete Media Group that will see Olympic athletes and sporting world record holders sharing their unique insight and expertise with users of its Employee Wellbeing Platform.  Delivered through a weekly content series, entitled Empower Hour, employees will have exclusive access to a range of podcasts, videos, workouts and nutritional advice, all aimed at inspiring and encouraging them to start their own journey to better health and wellbeing. 

The first phase of the partnership will see 10 specially selected British athletes share their extraordinary stories of achievement, revealing how they are able to unlock willpower during challenging times, overcome hurdles with self-belief and keep a positive mind, particularly during the pandemic. 

The inspiring and diverse team includes female rugby union 2014 World Cup winner Marlie Packer; double amputee ‘Walking With The Wounded’ ambassador, Duncan Slater; Paralympic dressage rider, Verity Smith; Polar explorer Pen Hadow; leading British triathlete Sophie Coldwell and British boxing champion Isaac Chamberlain.

With 60 percent of adults struggling with their mental health during the pandemic, Tictrac’s platform has provided hundreds of organisations around the world with a much needed motivational boost during COVID-19. Tictrac users are on average 2.1x more active due to the support they receive with their wellbeing journey, and the expert content from this inspiring crop of athletes is set to further empower them to reach their goals.

Through the partnership, Tictrac is also working with prize fulfilment company, NDL Group, to offer a selection of curated packages to those employers interested in providing their teams with a deeper level of access to the athletes. This includes:

  • Train with triathlete Sophie Coldwell – Tictrac will provide businesses with a brand new Ribble Eliminator AL Road Bike and Sophie will take two employees through their paces on a one-hour bike ride
  • Team beach clean with windsurfer Saskia Sills – A group of 10 employees will be able to join Saskia and a marine conservation charity on a beach clean, where she will discuss all things windsurfing, motivation, pollution and the solution
  • The power of headspace with Pen Hadow – This is a two day trip to Dartmoor where teams will be mentored by Pen. They will gain an insight into the sort of resilience required to be a Polar Explorer and find out how they can apply his learnings to their own lives 

“There’s no doubt the pandemic has had a significant impact on everyone’s physical and mental wellbeing. And rightly so, employers are looking to support their staff with wellbeing tools that help address this” says Lee Jay Burningham, Global Head of Marketing and Strategic Partnerships at Tictrac. “Our platform has been designed to empower people to live healthier lives, providing them with access to our incredible community of professional wellbeing experts, including chefs, nutritionists and personal trainers. Now, through this partnership with TAMG, we’ve added some of the world’s top sportspeople.”

Burningham continued, “There has never been a more important time to connect individuals around their health and wellbeing, and we want to speak with any brands who recognise this, either to support their own employees or through a bespoke partnership.”

Mark Middlemas, CEO, and founder, of The Athlete Media Group, comments, “Every time I hear the athletes’ stories I am in awe of what they have achieved and the obstacles they have overcome, whether mental or physical. Partnering with Tictrac has allowed them to share their experiences to show others what’s possible with the right mindset and motivation.” 

Middlemas continued, “The athletes are more than just sportspeople, they are role models in society who have life lessons they can share, and this partnership has allowed them to do so. Due to the pandemic, those who would normally be training or competing now have another social purpose.”

After years of research, market insights and working with some of the world’s largest health insurers, Tictrac has developed a proprietary behavioural change approach called H.E.A.L*., proven to prevent or treat long-term wellbeing challenges. The platform provides personalised and interactive action plans to help employees discover and adopt healthier habits that last. The platform also delivers engaging, personal and team physical challenges to build connection, camaraderie and generates a step-change in daily activity levels.

Tictrac is currently offering a one-month free trial to employers, with more information found at www.tictrac.com.

*H.E.A.L is a Tictrac acronym that stands for Healthier over healthy, Effort over ability, Action over outcomes and Lifestyle over routines.

About Tictrac

Tictrac is a global employee wellbeing company, enabling businesses to generate meaningful engagement and empower employees to live healthier lives through its health and wellbeing platform.  With years of research, market insight, and working with some of the world’s largest health providers and insurers, the Tictrac platform is underpinned by a proprietary behavioural change approach called H.E.A.L. proven to treat or prevent long-term wellbeing challenges. 

The Tictrac platform which is available to implement within an organisation, is packed with nutritional advice, guided meditations, home workouts, and motivational podcasts all carefully created by a diverse community of passionate experts. Employers can bring colleagues together, build a community in and away from the office through meaningful engagement with fun challenges, and keep their workforce active. The platform also provides personalised and interactive action plans to help employees build healthier habits and guide them through every step of their wellbeing journey.  

For more information, please visit https://www.tictrac.com

About The Athlete Media Group (TAMG)

TAMG are on a mission to make more meaningful connections between athletes, sports & brands.  Their long-term vision is to connect more athletes across more sports with brands to help level the uneven playing field in UK sport using bold, brave thinking.  The TAMG platform supports 254 elite ‘champions of purpose’ athletes across 46 sports. 

 

WOUNDED VETERAN UNDERTAKES WORLD’S “HIGHEST” DUATHLON

30 November 2020 by

On Friday 4 December, wounded veteran Darren Hardy, 35,  will attempt a world first – to complete an entire duathlon (10km run, 150k cycle, 30k run) all at a simulated height of 12,000ft, which is the equivalent of 3 times the hight of Ben Nevis, the UK’s tallest mountain.

He will achieve this by doing the challenge at the Altitude Centre London where he will wear a mask that will restrict his oxygen to 60% of what we usually breathe (12.5% oxygen versus 21% oxygen in ‘normal’ air) to replicate the thin air conditions that mountaineers experience at altitude.

At an equivalent height of over 3,600m, this is when people need oxygen to sky dive, and it’s 3,000ft higher than when altitude sickness can kick in, causing dizziness, tiredness, sickness and loss of appetite.  The event is expected to take him approximately 12 hours.

Darren served 15 years in the British Army. As an athlete he became a Physical Training Instructor which led to his selection for officer training at Sandhurst. He subsequently took his troops all over the world, often in life-threatening and extremely testing environments. Three years ago his career was brought to an end as a result of physical and mental injuries suffered during the Iraq war. He has subsequently been diagnosed with PTSD and has a permanent shoulder injury that impacts his physically on a day to day basis.

For his recovery, Darren has had to focus on becoming mentally resilient to match his physical strength and work on coping strategies for his PTSD. Sport and training have become key for both his physical and mental wellbeing and he has represented the UK at the Warrior Games where he was a Gold Medallist and record breaker in the 100m and 200m sprint.

However, rather than taking part in other events, Darren is now creating his own extreme endurance challenges to push himself physically and mentally, writing is own blueprint to what the body and mind can do. These are his way of managing his PTSD, giving himself something to focus on to the exclusion of detrimental thoughts.

This event is taking place just over a month since his major challenge when he completed 6.5 Ironman distance triathlons (3.9k swim, 180k cycle and 42.4k run) in 10 consecutive days at different locations around the UK – with the last triathlon taking place in a London Eye pod, making it the longest endurance event ever in the London Eye.

Darren says, “I still have aches and pains from my last event, but I’m itching to get going on another ‘World First’. The pandemic has made me get creative with how I can push my body and mind, so if I can’t travel to any mountains they can come to me! An extreme altitude challenge is a way to really stretch my endurance and see what is possible. And if I can inspire just one other wounded veteran who is struggling, to put on their running shoes or jump on a bike and see how much better that can make them feel, I will be happy.”

Beth Miles, Fundraising, Marketing and Communications Director for Help for Heroes, comments, “With most of our planned fundraising events being cancelled or postponed since April as a result of the coronavirus, we are experiencing a 30% drop in our regular income which is really tough. At the same time, we have seen a 33% increase in new people coming forward for support with their mental health, so the need is growing. That’s why we cannot thank Darren enough for his incredible dedication to the cause – doing not one, but three, eye-watering challenges to raise funds for us. He is a total legend!”

In August, Darren was also the first person to paddleboard 112k, cycle 779k and run 42k, travelling 933k in total from Inverness to Help for Heroes’ Tin Hut, the building where the charity set up 13 years ago to raise funds for veterans that have been physically or mentally wounded as a result of their military service – and also to support their families.

To donate, visit: https://www.justgiving.com/fundraising/darren-hardy7.

 

Media contact: Susan Perolls | Fundraising PR Manager | Help for Heroes

M 07483 044102 | susan.perolls@helpforheroes.org.uk

About Help for Heroes

Help for Heroes supports those with injuries and illnesses sustained during or attributable to their service in the British Armed Forces, and their families. No matter when someone served, Help for Heroes believes that those prepared to put their lives second, deserve a second chance at life. Every course and activity the charity offers aims to empower them to look beyond illness and injury, regain their purpose, reach their potential and have a positive impact on society. Only 3% of Help for Heroes income comes from the government, so the charity relies on the UK public to help raise the money needed to support wounded and injured veterans. For more information, visit www.helpforheroes.org.uk.

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